Media Relations

Recently I worked with an attorney on an article that he wrote for a major law industry journal targeted to general counsel. The attorney was thrilled when the article was published and gratified that he was able to share his “expert” views on a particular issue with the magazine’s readers.  But when it came for the all-important payoff of repurposing that article, he hit a roadblock: ... Read more

Is good pitching an art or a science? Law firm marketers and public relations professionals could argue the merits of both and in the end both sides would likely be correct. A good pitch is part creative communication and part data-driven, objective facts.  But which approach works best? I’d argue you need some of both to create a strong pitch.

As a legal professional, how many invitations do you receive on a weekly basis to attend an event, whether it is a networking reception, roundtable discussion, firm luncheon or cocktail party? Combine these with your workload and personal commitments, and you no doubt have a very busy schedule! Well, imagine that you are a reporter and multiply those invitations by 100. ... Read more

Law firm promotion only works as it gathers mass. The cumulative effect of your legal marketing and PR efforts result in critical mass, which in turn leads to credibility for your firm, and helps draw in new clients and new legal matters. A perception can be built, and solidified over time, making an attorney “the expert” or one of the key “go-to people” in that field of law.

I sympathize with Cleveland Cavaliers owner Dan Gilbert.  He had a really rough night last night.  His star player, after much ballyhoo and anticipation, announced he would be leaving for the sunnier climes of Miami.  And, it must have hurt that one of the reasons he gave is that the Miami Heat supposedly have the best chance of winning the championship next year.

Whether it's the announcement of a salary freeze, a hold on bonuses, or worse of all, the revelation of layoffs, 2009 will likely present PR professionals with too many opportunities to break unfortunate news. Each time, it's important to take basic steps to do your job professionally, no matter how difficult.