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The silver lining of writing Chambers submissions

We are in the midst of Chambers rankings season. While I doubt any legal marketers are singing “It’s the most wonderful time of the year,” there is a silver lining to this process.

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Law firm rankings can be a big boost for midsize firms

Midsize law firms offer clients the best of both the small- and large-firm experience. These firms, which range in size from 50–150 attorneys, have many of the benefits of smaller firms, such as lower fees, more personalized attention and niche knowledge, yet also have the resources and full-service capabilities of large firms.

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Is this legal ranking worth it?

As legal marketers, we are all pulled in a million directions, and deciphering which law firm rankings and directories are worth your valuable time and the firm’s resources is a strain. After all, no one wants to invest time and money into a listing that does not help the law firm.

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Pro bono work: How helping others can help you

Traditionally, Thanksgiving is a time to spend with family and loved ones, void of the commercialism that has found its way into many other holidays. It’s also a day for us to enjoy a delicious feast, be thankful for our blessings and share our abundance with others. ... Read more

Take your attorneys from left out to included

Are you feeling left out? Is your competition getting ranked while you’re not? Have partners come to you demanding to know why they are not included on the latest ABC list? No one wants to be in this position.

Your attorneys have done the work, won the cases or closed the deals. So now what? How do you continue to capitalize on this impressive string of victories?

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Stay ahead of the submissions game

Submissions for Chambers, Legal 500 and PLC Which Lawyer? are complex, and managing these nominations can be daunting. Here are a few steps to take to stay ahead of the submission process:

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Earn your reputation as the best – and then get recognized for it

In a perfect world, we would all be judged based on our merit. But in the world of law firm marketing, rankings and directories from all kinds of publications play an important role. The best law firms – those serving their clients most capably – must focus on their legal rankings to ensure that they are judged fairly and accurately in the legal rankings information that may influence consumers’ choice of counsel. ... Read more

Want to Make the “It” List? Don’t Hide the Good Stuff

I have been a pitchman for products and people for the last 18 years. I’m old. While I have changed over the years, there is one thing that remains the same whether it’s a straightforward PR play or if you are drafting a nomination for the latest Supercalifragilisticexpialidocious Lawyers list – it comes down to a really good pitch.

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