Strategic Marketing

While I was meeting with a small law firm recently, one of the attorneys commented that he didn’t like the term “thought leadership” and said it sounded somewhat pretentious and was simply marketing jargon that didn’t mean much. ... Read more

Law firms don't exist in some parallel universe.  Law firm community involvement demonstrates a commitment to community participation. The model of the large global law firm is just that.... a model. For the model to exist and thrive it has to nurture the community it serves.

Have you heard the news? The YMCA is no longer. National Public Radio is gone, too. Now we have “the Y” and “NPR.” The organization formerly known as the Young Men’s Christian Organization is undertaking a major rebranding effort and has chosen to refer to itself by the nickname everyone has used for generations. NPR announced a similar initiative last week.

Every organization can benefit from a well-designed strategy. For law firms, the ever-increasing levels of competition, specialization and buyer sophistication have made it essential for firms to do a better job of forecasting and planning for their future.