Strategic Marketing

Law Firm Public Reputation: Legal Marketing Revisited

Authored by: John Reed | January 11, 2010
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Jaffe PR's espousal of "Public Reputation" is not only a statement about the next logical progression in the evolution of public relations, but also a declaration that "Public Reputation management" is the coordinated approach that effectively embodies all aspects of legal marketing. ... Read more

Strategic Marketing

Authored by: Jaffe Staff | September 9, 2008
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Every organization can benefit from a well-designed strategy. For law firms, the ever-increasing levels of competition, specialization and buyer sophistication have made it essential for firms to do a better job of forecasting and planning for their future.

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