Strategic Marketing

Lots of firms have figured out how valuable video is to their law firm business development efforts and are using video in their bios, blogs, press releases and other materials. ... Read more

Making your firm stand out in a congested Web is an ongoing challenge. What differentiates your attorneys from all the others at firms competing for the same attention? And how do you best share that information? Potential clients can gain a lot by reading a bio and a list of professional accomplishments, but that alone may not be enough to get them to make contact. Enter video. ... Read more

Some recoil, pull back and even retreat. But others take advantage of a down economy and pounce on the opportunity to be seen and heard.

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In an effort to refine and deliver the most recent and timely search results, Google has changed its algorithm … again.
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Small law firms can level the playing field in the pursuit of new business by using social media to check for relational opportunities and conflicts. ... Read more

Looking for a great reciprocal search engine optimization (SEO) opportunity for your law firm or attorneys? If so, this post is for you! ... Read more

We hear terms like Panda, Google +, crowdsourcing, CTRs, and Read more

Even if your firm hasn’t changed all that much in the past few years, the world has changed around it.  Today, we are bombarded with the fresh, the new, the shiny, the three-dimensional, the interactive – let’s call it the ‘Internet effect.’  We’re all challenged everyday with so much visual noise, it’s important to make a statement that breaks through the clutter.

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After reading my Tip, you now have seven straightforward steps for developing a robust marketing plan for your law firm. As you progress through the steps, be sure you take the time to carefully consider every avenue for business development. ... Read more