Branding Your Social Networking Sites.

On social networks like Linked In or Legal OnRamp, just like all other marketing and communication vehicles, branding is key. I’m often asked how law firms can ensure that their brand transfers over to social networking sites. I tell them that, when setting up your profiles, be sure to use the tools the networking sites provide to add visual elements used to brand your firm. For example, you can use the same fonts and colors your firm uses on its web site or brochures, add your logo to your bio picture before you upload it, and if you are using video you can add a water mark. Most of the text and image tools on these sites are very similar to other Microsoft applications and are very easy to use. Let us know how you are branding your firm on these social networks.