A break from the Web gives fresh perspective on using the 2.0 tools

I recently returned from a vacation in a woodsy, rural area, where there was no wifi, no cell phone, and no computer. Over 4 days, I never even put on my reading glasses, as I just wasn't reading anything online. Taking a break from the Web is undoubtedly a  necessity -- and a nice respite from eye strain - in these fast days  where information hits you from every direction.  Stepping away from the Web for a few days, however, can be a bit nerve-wracking...we view so much on a daily basis -- email, RSS feeds, industry news, updates  from social networking sites, blog comments.  The truth is, it's not  humanly possible to read everything on the Web related to your  business, and so it's all the more important to know how to select the  items you do need to follow, in a strategic way.   Similarly, it doesn't make sense to use every Web 2.0 marketing tool in a haphazard manner, you need to select the tools that are most effective, and use  them strategically and consistently to deliver your firm's messages  through public relations and marketing.  If Twitter is baffling to  you, keep watching it and see how others are using it.  But don't sit idly by.  Get involved in another PR 2.0 tool that you are comfortable with, whether that's LinkedIn or creating podcasts of your attorneys talking about critical legal issues.  Your marketing arsenal has got to include a mix of tools.  Don't get overwhelmed, but do stay curious  so that you can learn more and decide which tools are best for you.