We know you don’t want to be first, but do you really want to be last?

Making your firm stand out in a congested Web is an ongoing challenge. What differentiates your attorneys from all the others at firms competing for the same attention? And how do you best share that information? Potential clients can gain a lot by reading a bio and a list of professional accomplishments, but that alone may not be enough to get them to make contact. Enter video.
 
Adding video to attorney bios is a great way to build personal relationships between attorneys and future clients. It might seem counterintuitive to use technology to build more personal relationships, but a list of academic achievements, awards and cases won may not make a lawyer “pop” to someone looking for representation. Video gives potential clients a glimpse of who you are, and adds a personal touch that can only be improved by a face-to-face meeting – something you now have a better chance of getting.

If you’re skeptical, take a look at how Levenfeld Pearlstein is using video to make their lawyers more accessible to their clients. You can see that the videos are short, personal, often funny, human and simple. You don’t need lots of fancy equipment or time – a little bit of preparation and the video setting on your smart phone can work wonders. For more tips on how to make a great video, check out our PRessPlay service or shoot us an email at info@jaffepr.com. And be sure to tell us about your experiences. Is your firm already using video? What are you loving (or hating) about it?

Kim Davidson is an experienced promotional and ghost writer, who helps WritersForLawyers clients enhance their visibility online.