Can Legal Marketers Benefit From New Administration?

Authored by: Jay Jaffe | November 9, 2008 RSS Feed for this author.
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Any time a new U.S. President is elected, the widespread change that ensues ushers in a surge in opportunities for law firms to grow their practices. Whether it's related to tax law, energy law, environmental law, or banking and securities law, the makeover of government - added to the massive changes already taking place in the financial markets - as big implications for attorneys and how they advise their clients. With change comes opportunity, so how can legal marketers benefit from a new President in the White House?

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Authored by: Tom Stanton | November 9, 2008
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The key for legal publicists and marketers is to get ahead of the game. Don’t wait for the new administration to predict what is going to happen. Firms that lead the way and promote initiatives involving practice groups that are sure to be impacted by new policies – tax, energy, finance – will carve out space as the “go to” sources and thought leaders. Has anyone started with a project like this already?

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