iChat the "Cool" factor

If you haven't gone into an Apple store recently and seen the latest versions of the Mac computers you are really missing out on exciting developments. Let me just tell you about one of them. About 6 months ago we switched our entire company over to an Apple environment. There isn't anything we can't do on a Mac and it will do lots of things we couldn't do on a PC. iChat is a great example.  Sure you can communicate with audio and video over Skype and other such programs, but never as easily as with iChat.  We're putting them into client’s offices now so that we can regularly videoconference with our clients and we also have a Mac Air that we can ship overnight to prospects and recruits by FedEx so that we can have a videoconference with them the next day.  Besides the convenience of it all it also exhibits a certain "cool" factor that makes us look as if we are a technologically adept PR firm...which we are.