Social Networking Policy
As we move around the country, either virtually or in person, we see growing interest in social networking. Many, if not most, firms are showing a growing interest in sites like Linkedin and Legal OnRamp. Not everybody is ready to jump in right now, no surprises here, but many firms are scrambling to put together a policy that will let lawyers and other staff members know what they can and can't do. My guess is that it won't be long before every firm has some kind of social networking policy in place. Web 2.0 is opening "Pandora's Box" and the results will be staggering once everyone figures out how to use the new technology.
Comments
It's simply amazing to see the variety of law firms and attorneys who are diving into Web 2.0. It seems to be a case of the more they try it, the more they like it. Not every application is right for every attorney, but more and more lawyers are discovering that there is a Web 2.0 niche - be it a practice group blog, a social networking website, or the use of online video - that actually works to grow their business.
Whether or not you think your firm is "ready" for social networking, having a policy in place is crucial to protecting your firm's image. Attorneys and staff alike are out there networking online - whether sanctioned by the firm or not. With the fast-paced nature and inability to delete opinions from the Web, a social networking policy is must-needed insurance for all law firms.
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