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Benefits of blogs and bylined articles

I recently spoke to a new client about the benefit of writing bylined articles. “I just don’t have the time,” one attorney said. “I just don’t think it will reach my target audience,” said another. “I don’t understand how it will benefit the firm,” noted a third.

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Before the Pitch: Does Your Firm Perform Social Media Checks?

Small law firms can level the playing field in the pursuit of new business by using social media to check for relational opportunities and conflicts. ... Read more

To Be, Or To Have Been? That Is The Question.

During a recent social media presentation in San Antonio, Texas I was asked by one of the attorneys in attendance whether or not biographies on social media sites such as LinkedIn should be written using first- or third-person voice. ... Read more

The Social Media Golden Ticket: Google+

So either you really want a Google+ invitation or you’re sitting there wondering what all of the fuss is about. Whichever scenario fits, this post is for you. ... Read more

Truth, Lies and the Blogosphere: What Law Firms can Learn from the Amina Scandal

The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

Legal marketing tips and tricks to help you survive a slow news summer

I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

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A Letter to Dad About the Importance of LinkedIn

A few months ago I had a conversation with my father, an attorney in Buffalo, NY with his own small firm, about how he markets his practice. His answer, somewhat typical of lawyers of his generation, involved word of mouth referrals and face-to-face networking at various legal industry and political events. ... Read more

What will replace Newsweek?

I read the news that Newsweek is being sold with a combination of disappointment and acceptance. Yes, while we have witnessed in recent years the sale and closure of many magazines and newspapers, somehow I didn’t think Newsweek would fall to the same sad fate. Its regular arrival at my house on Monday seemed to encapsulate what was on the nation’s collective mind. ... Read more

SEO's Importance Critical

It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

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Social Media Raises Familiar Questions for Law Firms

I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more
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