2.0

SEO's Importance Critical

It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

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Social Media Raises Familiar Questions for Law Firms

I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

Young Lawyers Are Using Social Media to Gain Authority - and Business

Though it may seem as if everything about the way lawyers market themselves today is changing, one thing remains constant - work is still gotten based on authority.

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Blog Promotion

I recently helped a client launch a blog, and it is already becoming a destination site within their industry. While the initial success has been exciting, it is critical that we continue to search for ways to promote the blog. Sites like Technorati and Alltop are part of our promotion plan, as are various 2.0 search engine optimization techniques.

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WEB 2.0 AND THE RECESSION. LITTLE GUYS CAN FINISH FIRST.

WEB 2.0 AND THE RECESSION. HOW LAWYERS FROM ANY SIZE FIRM CAN FINISH FIRST.

AIG. Lehman. Freddie Mac. Citigroup. GM. When giant institutions are falling like bowling pins, begging for bailouts and shedding staff in numbers higher than an eight year old can count, it's not surprising that insecurity is spreading rapidly amongst small businesses as well. ... Read more

10 Things Lawyers Can Do Today In Web 2.0

In this economy, your personal and business networks – and your reputation – are more important than ever. And there is no better, and far more efficient, way to build yours and your firm’s online profile than via the Web. ... Read more

Bloggers and Breaking News: A Perfect Match

One of the first reports of U.S. Attorney General Michael Mukasey's collapse during a late-night speech at a black-tie dinner for the Federalist Society came via a legal blogger.

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Social Networking Policy

As we move around the country, either virtually or in person, we see growing interest in social networking. Many, if not most, firms are showing a growing interest in sites like Linkedin and Legal OnRamp.

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iChat the "Cool" factor

If you haven't gone into an Apple store recently and seen the latest versions of the Mac computers you are really missing out on exciting developments. Let me just tell you about one of them. About 6 months ago we switched our entire company over to an Apple environment. There isn't anything we can't do on a Mac and it will do lots of things we couldn't do on a PC.

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Omigod!!! GM was the biggest

When I was a kid I derived great pleasure just from knowing the name of the largest corporation in the world. General Motors was the answer. So what happened? I think a few things happened along the way to today. Rising gas prices happened, energy efficient cars happened, foreign competition happened and internal complacency, internal politics and greed happened.

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