2.0

Omigod!!! GM was the biggest

Authored by: Jay Jaffe | November 12, 2008
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When I was a kid I derived great pleasure just from knowing the name of the largest corporation in the world. General Motors was the answer. So what happened? I think a few things happened along the way to today. Rising gas prices happened, energy efficient cars happened, foreign competition happened and internal complacency, internal politics and greed happened.

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Jay's Daily, Weekly, Anytime Blog

Authored by: Jay Jaffe | November 11, 2008
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So I'm going to be 65 next month and I'm ready to retire, but I can't. So I thought that it might be interesting to do something really daring to celebrate this milestone. Daring like George H.W. Bush jumping out of a perfectly good flying airplane when he turned 75 and then again at 80? I don't think so. I mean daring like intellectually, not physically.

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Web 2.0 Strategy

Authored by: Jaffe Staff | November 11, 2008
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With so many Web 2.0 tools available, it's not an easy task for a law firm marketer to determine how to best use and implement the tools. We will discuss social media and best practices for using it to add value to your firm's marketing and business development efforts.

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Adding A Picture

Authored by: Jaffe Staff | September 17, 2008
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Each time you create a new social networking profile - whether it’s Legal OnRamp, LinkedIn, Twitter, Facebook or one of the many others - the question inevitably arises: do I have to add my picture? The technical answer is no, of course you don’t have to. But does your profile work harder for you if you do?

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Navigating Social Media

Authored by: Jaffe Staff | September 16, 2008
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Anyone taking their first steps into the world of Web 2.0 and social media can quickly become overwhelmed by the sudden rush of information, opinions and just plain noise.  Try and absorb it all in raw form and you’re guaranteed to drive yourself nuts.  Instead, consider using some of the widely available tools out there to help you manage the information.

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Strategic Marketing

Authored by: Jaffe Staff | September 9, 2008
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Every organization can benefit from a well-designed strategy. For law firms, the ever-increasing levels of competition, specialization and buyer sophistication have made it essential for firms to do a better job of forecasting and planning for their future.

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Web 2.0 and PR 2.0

Authored by: Jaffe Staff | July 15, 2008
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WIIFY - What’s In It For You? What does Web 2.0 mean for the PR and marketing functions for lawyers and law firms and those who work in the legal environment? PR and marketing continue to focus on the use of content to build reputation and the use of networks to find new business—but the opportunities for distributing that content and building those networks are now vastly expanded. ... Read more

RankingsForLawyers

Authored by: Jaffe Staff | July 11, 2008
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Jaffe Associates knows just how hard it is for marketing staff and lawyers to manage the hundreds of lists, surveys and rankings in the legal industry now. We launched RankingsForLawyers™ in November 2007 to answer the need for knowledge, research and ongoing information about these publications and their ever-changing dates and requirements.

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