business

After spending nearly two decades working in law firms, I have witnessed and experienced enough discrimination and recrimination to know from the front row the many challenges women lawyers face in law firms today. Women lawyers must claim their role by “leaning in” to clear the path... ... Read more

What story is your law firm telling about its brand, and how are you telling it? Check out Coca-Cola's launch of its new website, as featured in the New York Times. Coca-Cola overhauled its corporate website, dedicating several full-time employees to act as editors, along with writers and photographers, who create and publish the company's own stories from around the world. ... Read more

It seems to me, as a former journalist, that the lines between news, commentary and entertainment are being blurred almost to the point of erasure. A PRDaily survey hits the nail right on the head. The danger is that, someday in the future, trust and belief in the media will drop so low that it will raise the question of whether freedom of the press is a good thing. ... Read more

On television, we often hear those embroiled in a scandal respond to reporters by saying, “No comment.” But that is rarely the best strategy for handling the media in real life.

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Why are law firms still depending on reporters to tell their stories when even the newspapers those reporters work for have changed reporters’ job titles? ... Read more

Knowing that the media is telling the poor-sad-Whitney story over and over, showing her at her worst, past and present, why not spin it? ... Read more