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The Social Media Golden Ticket: Google+

Authored by: Mary Long | July 18, 2011 RSS Feed for this author.
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So either you really want a Google+ invitation or you’re sitting there wondering what all of the fuss is about. Whichever scenario fits, this post is for you. ... Read more

Truth, Lies and the Blogosphere: What Law Firms can Learn from the Amina Scandal

Authored by: Kevin Aschenbrenner | June 15, 2011 RSS Feed for this author.
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The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

Legal marketing tips and tricks to help you survive a slow news summer

Authored by: Michelle Samuels | June 15, 2011 RSS Feed for this author.
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I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

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What will replace Newsweek?

Authored by: Michelle Samuels | May 12, 2010 RSS Feed for this author.
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I read the news that Newsweek is being sold with a combination of disappointment and acceptance. Yes, while we have witnessed in recent years the sale and closure of many magazines and newspapers, somehow I didn’t think Newsweek would fall to the same sad fate. Its regular arrival at my house on Monday seemed to encapsulate what was on the nation’s collective mind. ... Read more

Social Media Raises Familiar Questions for Law Firms

Authored by: Jay Jaffe | February 4, 2010 RSS Feed for this author.
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I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

LAW FIRM PUBLIC RELATIONS R.I.P. b. 1905 - d. 2010

Authored by: Jaffe Staff | January 6, 2010 RSS Feed for this author.
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January 6, 2010 - As of today, Public Relations, as we know it in the legal marketing industry, is dead. No longer an accurate description of what Jaffe PR does for law firms, we now introduce to the legal profession the more accurate term for our practice: Law Firm Public Reputation. The Birth of Law Firm Public Reputation: Public Reputation encompasses all of the promotional work a law firm needs to do... ... Read more

Young Lawyers Are Using Social Media to Gain Authority - and Business

Authored by: Jay Jaffe | June 30, 2009 RSS Feed for this author.
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Though it may seem as if everything about the way lawyers market themselves today is changing, one thing remains constant - work is still gotten based on authority.

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Will the Amazon Kindle Save Newspapers?

Authored by: Jay Jaffe | June 12, 2009 RSS Feed for this author.
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I just purchased a new Amazon-created Kindle electronic reader. I'm optimistic about the possibility of the device - and the e-readers that are expected to follow -- to help keep people reading the news, but will they be able to save the much-beleaguered newspaper?

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Earth Day

Authored by: Jay Jaffe | April 21, 2009 RSS Feed for this author.
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It's Earth Day, and a perfect time to talk about how law firms can be more green. Here's the trend we forecast: law firms going virtual. This is not a new concept for other sectors, particularly those involved in technology, and we predict more and more law firms will use this business model as a way to be more environmentally sound and economically viable.

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Lawyer Layoffs Are Not Shameful

Authored by: Jay Jaffe | November 14, 2008 RSS Feed for this author.
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It's always been a mystery to me. When a Fortune 500 company lays off 5000 people its considered a restructuring and their stock price goes up. But, when a law firm gets rid of 20 unproductive partners they are seen as in "really big trouble". Why should that be the case?

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