law

The “No comment” days are over!

On television, we often hear those embroiled in a scandal respond to reporters by saying, “No comment.” But that is rarely the best strategy for handling the media in real life.

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Well Hello Dolly: Has Your Law Firm's Twitter Persona Been Cloned?

Kevin Aschenbrenner writes about a worrisome new form of Twitter spam -- cloned accounts. ... Read more

Before the Pitch: Does Your Firm Perform Social Media Checks?

Small law firms can level the playing field in the pursuit of new business by using social media to check for relational opportunities and conflicts. ... Read more

Truth, Lies and the Blogosphere: What Law Firms can Learn from the Amina Scandal

The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

Legal marketing tips and tricks to help you survive a slow news summer

I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

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Now Where Did I Put My Public Reputation?

Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

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SEO tactic buries bad news, raises ethical questions

A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more

LAW FIRM PUBLIC RELATIONS R.I.P. b. 1905 - d. 2010

January 6, 2010 - As of today, Public Relations, as we know it in the legal marketing industry, is dead. No longer an accurate description of what Jaffe PR does for law firms, we now introduce to the legal profession the more accurate term for our practice: Law Firm Public Reputation. The Birth of Law Firm Public Reputation: Public Reputation encompasses all of the promotional work a law firm needs to do... ... Read more

Crisis Communications

Between the arrest and indictment of Illinois Governor and former prosecutor Rod Blagojevich and the arrest and charges against New York City attorney Marc Dreier of Dreier LLP, this hasn't been a good week for high profile lawyers. Which prompts an key question: when an attorney within your firm is on the wrong side of the law, what should you do as their marketing or PR representative?

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Social Networking Policy

As we move around the country, either virtually or in person, we see growing interest in social networking. Many, if not most, firms are showing a growing interest in sites like Linkedin and Legal OnRamp.

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