law

Thanks to Heather Milligan, blogger extraordinaire of legalwatercoolerblog.com, for this fun and insightful post, reposted with her permission.

We advise our law firm public reputation management clients to read blogs, and we're frequently asked how to subscribe to blogs and then how to organize the blogs so as to manage the information.  

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Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

Kathy and I are presenting at this week’s LMANY Small Firm Special Interest Group on the topics of rankings and speaking engagements.  It has me thinking about the differences between the two public reputation tactics.

Between the arrest and indictment of Illinois Governor and former prosecutor Rod Blagojevich and the arrest and charges against New York City attorney Marc Dreier of Dreier LLP, this hasn't been a good week for high profile lawyers. Which prompts an key question: when an attorney within your firm is on the wrong side of the law, what should you do as their marketing or PR representative?

As we move around the country, either virtually or in person, we see growing interest in social networking. Many, if not most, firms are showing a growing interest in sites like Linkedin and Legal OnRamp.