law

SEO tactic buries bad news, raises ethical questions

Authored by: Jay Jaffe | March 4, 2010
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A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more

LAW FIRM PUBLIC RELATIONS R.I.P. b. 1905 - d. 2010

Authored by: Jaffe Staff | January 6, 2010
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January 6, 2010 - As of today, Public Relations, as we know it in the legal marketing industry, is dead. No longer an accurate description of what Jaffe PR does for law firms, we now introduce to the legal profession the more accurate term for our practice: Law Firm Public Reputation. The Birth of Law Firm Public Reputation: Public Reputation encompasses all of the promotional work a law firm needs to do... ... Read more

Crisis Communications

Authored by: Jay Jaffe | December 10, 2008
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Between the arrest and indictment of Illinois Governor and former prosecutor Rod Blagojevich and the arrest and charges against New York City attorney Marc Dreier of Dreier LLP, this hasn't been a good week for high profile lawyers. Which prompts an key question: when an attorney within your firm is on the wrong side of the law, what should you do as their marketing or PR representative?

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Social Networking Policy

Authored by: Jay Jaffe | November 18, 2008
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As we move around the country, either virtually or in person, we see growing interest in social networking. Many, if not most, firms are showing a growing interest in sites like Linkedin and Legal OnRamp.

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Lawyer Layoffs Are Not Shameful

Authored by: Jay Jaffe | November 14, 2008
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It's always been a mystery to me. When a Fortune 500 company lays off 5000 people its considered a restructuring and their stock price goes up. But, when a law firm gets rid of 20 unproductive partners they are seen as in "really big trouble". Why should that be the case?

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Omigod!!! GM was the biggest

Authored by: Jay Jaffe | November 12, 2008
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When I was a kid I derived great pleasure just from knowing the name of the largest corporation in the world. General Motors was the answer. So what happened? I think a few things happened along the way to today. Rising gas prices happened, energy efficient cars happened, foreign competition happened and internal complacency, internal politics and greed happened.

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Who Does Twitter Work For Best?

Authored by: Jaffe Staff | October 1, 2008
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Twitter is a popular and fast-growing social networking site, but does it work well for publicists who are looking to secure placement opportunities? What about you reporters, have you found success locating sources via Twitter? As the site and its audience continue to evolve, I'm interested to hear about how people are using Twitter.

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Relationships, customer service and PR consultants

Authored by: Jaffe Staff | September 19, 2008
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Hiring a PR consultant demonstrates a long-term investment and commitment from a law firm.  Like with any relationship, both parties need to continuously work at making that relationship a valued one.  What are some positive approaches or best practices that have worked well with you, law firm marketer, in terms of working with a PR consultant?

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Marketing During a Down Economy

Authored by: Jaffe Staff | September 19, 2008
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How do law firms revise their marketing plans and efforts to accommodate the current economic climate?

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Branding Your Social Networking Sites.

Authored by: Jaffe Staff | September 8, 2008
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On social networks like Linked In or Legal OnRamp, just like all other marketing and communication vehicles, branding is key. I’m often asked how law firms can ensure that their brand transfers over to social networking sites. I tell them that, when setting up your profiles, be sure to use the tools the networking sites provide to add visual elements used to brand your firm.

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