law firm marketing

Technology considerations for strategic legal marketing

Authored by: Melanie Trudeau | January 17, 2012 RSS Feed for this author.
Post a Comment

As we settle into 2012, I’ve been reflecting on what is in store for legal marketing and PR this year, and how new and existing technologies will affect strategic planning. Here’s what I’m seeing in my crystal ball.

... Read more

Well Hello Dolly: Has Your Law Firm's Twitter Persona Been Cloned?

Authored by: Kevin Aschenbrenner | January 3, 2012 RSS Feed for this author.
Post a Comment
Kevin Aschenbrenner writes about a worrisome new form of Twitter spam -- cloned accounts. ... Read more

A closer look at email marketing

Authored by: Melanie Trudeau | November 29, 2011 RSS Feed for this author.
Post a Comment

Over the past several months, I have been researching an upgrade to our email marketing platform, which we currently use to share legal PR information with our clients and prospects. In search of a provider that would deliver a text-only version of my email template, I stumbled upon several nifty features that are now widely available on many platforms. ... Read more

Fresh focus for Google

Authored by: Melanie Trudeau | November 8, 2011 RSS Feed for this author.
Post a Comment

In an effort to refine and deliver the most recent and timely search results, Google has changed its algorithm … again.
... Read more

Manage your tasks, free up more time for marketing

Authored by: Kevin Aschenbrenner | November 1, 2011 RSS Feed for this author.
Post a Comment

A good friend of mine named Mike Vardy is somewhat of a productivity guru. Having a productivity expert as a friend is a little like going out for dinner with a dietician; you’re always worried that they’re judging your choices. ... Read more

Before the Pitch: Does Your Firm Perform Social Media Checks?

Authored by: Michael Webb | October 25, 2011 RSS Feed for this author.
Post a Comment
Small law firms can level the playing field in the pursuit of new business by using social media to check for relational opportunities and conflicts. ... Read more

Make a 12-Month Difference

Authored by: Vivian Hood | October 18, 2011 RSS Feed for this author.
Post a Comment

A lot has been said about the genius of Steve Jobs in the wake of his passing, and how his many quotes imparted wisdom about all aspects of work and life, and even death. That’s his Genius Bar – he raised it for everyone, even in the simplest of terms. ... Read more

The holidays are upon us. Already.

Authored by: Terry Isner | October 4, 2011 RSS Feed for this author.
Post a Comment

The fall isn’t just budget time. It’s holiday card time. Yes, it’s that time already! I hear you saying, “It’s way too early to start thinking about the holidays!” – but October is the perfect time to start planning for them.

... Read more

Budget time … already?

Authored by: Sue Remley | September 27, 2011 RSS Feed for this author.
Post a Comment

While it is somewhat controversial to determine a marketing budget based upon industry-wide averages (versus setting your budget based upon what you are trying to accomplish in terms of marketing goals), it is helpful to use benchmarks for comparison purposes.
... Read more

LMA 2012: Telling Y’All About Texas

Authored by: Jaffe Staff | August 23, 2011 RSS Feed for this author.
Post a Comment

LMA 2012With the LMA Conference taking place in Texas this year, our own Texan, Michael Webb, has kindly offered to give potential attendees a previ ... Read more

Syndicate content

Subscribe