law firm PR

What’s your story? Telling the tale of your firm

Authored by: Keith Ecker | Apr 17, 2012 RSS Feed for this author.
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Because of their purely intangible qualities, PR and marketing have a reputation as being akin to voodoo. Your firm contracts an agency that – outside of view – performs its magic and then, suddenly, you have new business knocking on your door. But I’m here to let you in on a little secret. There’s no hocus-pocus involved. ... Read more

Law Firm PR Lessons from the Charlie Sheen Train Wreck

Authored by: Kevin Aschenbrenner | Mar 2, 2011 RSS Feed for this author.
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When thinking what law firm PR professionals could learn from the train wreck that is Charlie Sheen, I hesitated in putting together a blog post. I felt awkward about capitalizing on the situation of someone who is obviously in need of serious help. ... Read more

What are you waiting for? Making law firm videos has never been easier

Authored by: Melanie Trudeau | Feb 15, 2011 RSS Feed for this author.
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Remember when home movies were recorded on reels? My husband tells stories of his father arriving at their football games awkwardly lugging an enormous 20-pound home video camera with suitcase and tripod in tow ready to capture those precious family moments. Way back then, home videos were not simple to shoot, view, save or share. ... Read more

Working Smarter Means Repurposing Content and Keeping it Fresh

Authored by: Monica Smith | Feb 2, 2011 RSS Feed for this author.
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Have you ever looked around your firm and noticed that the attorneys with the busiest caseloads are often also your biggest rainmakers? When an opportunity comes along to present at a seminar, speak to a reporter or attend a networking function, they are the first to jump at the chance. ... Read more

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