law firm public reputation

Kevin Aschenbrenner writes about a worrisome new form of Twitter spam -- cloned accounts. ... Read more

How many of your colleagues or employees are mindful of their role as "brand ambassador" of your firm as they move from site to site liking posts and participating in discussions where their identity is quickly linked back to their Facebook or LinkedIn profile - and where they list your firm as their employer? ... Read more

With the LMA Conference taking place in Texas this year, our own Texan, Michael Webb, has kindly offered to give potential attendees a previ ... Read more

During a recent social media presentation in San Antonio, Texas I was asked by one of the attorneys in attendance whether or not biographies on social media sites such as LinkedIn should be written using first- or third-person voice. ... Read more

We hear terms like Panda, Google +, crowdsourcing, CTRs, and Read more

The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

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Is good pitching an art or a science? Law firm marketers and public relations professionals could argue the merits of both and in the end both sides would likely be correct. A good pitch is part creative communication and part data-driven, objective facts.  But which approach works best? I’d argue you need some of both to create a strong pitch.

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As a legal professional, how many invitations do you receive on a weekly basis to attend an event, whether it is a networking reception, roundtable discussion, firm luncheon or cocktail party? Combine these with your workload and personal commitments, and you no doubt have a very busy schedule! Well, imagine that you are a reporter and multiply those invitations by 100. ... Read more