law firm public reputation

SEO's Importance Critical

Authored by: Jay Jaffe | March 8, 2010
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It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

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SEO tactic buries bad news, raises ethical questions

Authored by: Jay Jaffe | March 4, 2010
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A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more

Law Firm Public Reputation: Legal Marketing Revisited

Authored by: John Reed | January 11, 2010
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Jaffe PR's espousal of "Public Reputation" is not only a statement about the next logical progression in the evolution of public relations, but also a declaration that "Public Reputation management" is the coordinated approach that effectively embodies all aspects of legal marketing. ... Read more
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