law firm public reputation

Thanks to Heather Milligan, blogger extraordinaire of legalwatercoolerblog.com, for this fun and insightful post, reposted with her permission.

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OK. Confession time. When I first heard about law firm search engine optimization (SEO) I was dubious. Alright, I was downright hostile.  What could possibly be so important about law firm SEO that would warrant changing the way I write? ... Read more

Liz, Kathy, Michelle S. and I attended the LMA NY Chapter luncheon yesterday entitled, "The Law Firm of the Future." I have to admit, when I heard this was the topic, it conjured up all sorts of images from "The Jetsons" in my head. That's where my mind generally goes when I hear something is themed to the future. However, this presentation was not about anything technological. ... Read more

Soles4Souls can teach us a valuable lesson to apply to law firm marketing efforts. ... Read more

BP’s handling of the oil spill crisis has been a disaster from every possible angle - and from a litigation communications perspective, one of the worst in recent memory. Most litigators have likely watched BP’s CEO Tony “Baloney” Hayward and cringed. Nearly every statement out of his mouth could be used against the company down the road in the countless lawsuits facing BP for years to come. ... Read more

We advise our law firm public reputation management clients to read blogs, and we're frequently asked how to subscribe to blogs and then how to organize the blogs so as to manage the information.  

 

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Test Drive Jaffe PR’s 4 x 4 Summer Special

4 Weeks of Law Firm  Marketing Services ‘4’ $4,000 with No Long Term Contracts. Put your law firm’s Public Reputation Management campaign into high gear.  

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Does Your Firm Need a Social Media Policy? ... Read more

Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

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Kathy and I are presenting at this week’s LMANY Small Firm Special Interest Group on the topics of rankings and speaking engagements.  It has me thinking about the differences between the two public reputation tactics.

 

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