legal marketing

SEO's Importance Critical

Authored by: Jay Jaffe | March 8, 2010
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It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

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Social Media Raises Familiar Questions for Law Firms

Authored by: Jay Jaffe | February 4, 2010
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I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies. At the end of the program, during the traditional question-and-answer period, one hand shot up in the back of the room, and I was immediately transferred back in time with a question that was déjà vu all over again. ... Read more

Law Firm Public Reputation: Legal Marketing Revisited

Authored by: John Reed | January 11, 2010
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Jaffe PR's espousal of "Public Reputation" is not only a statement about the next logical progression in the evolution of public relations, but also a declaration that "Public Reputation management" is the coordinated approach that effectively embodies all aspects of legal marketing. ... Read more
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