legal PR

Happy 10th birthday, LinkedIn! What started as an idea to connect the world’s professionals to make them more productive and successful by leveraging relationships has become a must-have social media tool for business people around the globe. And, thanks to LinkedIn’s ability to connect users, the world has become much smaller… ... Read more

What a year it has been for the New Orleans Times-Picayune. One day, the 176-year-old media bedrock of the Mississippi Delta is itself the center of the news cycle after its new owners, Advance Publications, decided to slash the daily print edition to a measly three days a week, making New Orleans the largest city in the country to go without a daily newspaper... ... Read more

There is no doubt that managing a law firm’s response to rankings, surveys and directories is the bane of every marketer’s existence. But hidden within the 1000+ rankings that are available to the legal community are a few nuggets of marketing gold... ... Read more

I recently spoke to a new client about the benefit of writing bylined articles. “I just don’t have the time,” one attorney said. “I just don’t think it will reach my target audience,” said another. “I don’t understand how it will benefit the firm,” noted a third.

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In the immediate aftermath of the Boston Marathon bombings, the FBI (atypically) requested help from the public in gathering evidence to find the perpetrators. ... Read more

Most attorneys don’t have solid plans for business development. In fact, they would rather not think about such planning, or engage in it at all. Most enjoy the mechanics of practicing law, just not the act of getting the work. Understood. However, the reality of the situation is this: The power is in the purse. ... Read more

According to research released earlier this year by the Pew Research Center, 16 percent of online adults in the U.S. say they are using Twitter. As a legal marketer, I can tell you that most law firms understand that Twitter is important for their marketing and business development efforts, but often they really don’t know why. ... Read more

Lately I’ve been asked by firms if they should pay for expanded listings when ranked by publications. An expanded listing provides the opportunity to add to information about the firm and, if the ranking is online, a hyperlink to the firm’s website. The simple answer is that credible rankings will list the attorney or firm without you having to buy anything. ... Read more

These are exciting times for content marketing for law firms. 

In the past few weeks, I’ve come across several articles that demonstrate the growing power and influence of content marketing. This has significant implications for all aspects of law firm reputation management.

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As part of a social studies unit in my daughter’s kindergarten class, parents were invited to speak to the class about their respective careers. I spent a lot of time considering the best way to explain my work to an audience of five- and six-year-olds. If asked about my job, my daughter can tell you that I “do public relations,” but I’m not sure she understands what that means. ... Read more