PR

Thanks to Heather Milligan, blogger extraordinaire of legalwatercoolerblog.com, for this fun and insightful post, reposted with her permission.

I’ve been a consultant for the majority of my career, and every client is different, which is one of the many things I like about being a consultant. However, one of the main differences often lies in the extent to which my clients take advantage and make the most of my services and expertise.

BP’s handling of the oil spill crisis has been a disaster from every possible angle - and from a litigation communications perspective, one of the worst in recent memory. Most litigators have likely watched BP’s CEO Tony “Baloney” Hayward and cringed. Nearly every statement out of his mouth could be used against the company down the road in the countless lawsuits facing BP for years to come. ... Read more

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Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

Kathy and I are presenting at this week’s LMANY Small Firm Special Interest Group on the topics of rankings and speaking engagements.  It has me thinking about the differences between the two public reputation tactics.