PR

Though it may seem as if everything about the way lawyers market themselves today is changing, one thing remains constant - work is still gotten based on authority.

Jaffe's Shani Magosky, Liz Lindley, and Susan Remley offer operational and marketing tips for "going virtual" -- an idea that law firms may start taking more seriously, particularly during a down economy. Click here for the article

I recently helped a client launch a blog, and it is already becoming a destination site within their industry. While the initial success has been exciting, it is critical that we continue to search for ways to promote the blog. Sites like Technorati and Alltop are part of our promotion plan, as are various 2.0 search engine optimization techniques.

With the pending stimulus package dominating the daily news, it's important to promote any connection between your client's services and the massive legislation. Numerous practice areas - such as business law, employment, healthcare, bankruptcy, construction and energy – are impacted by the proposed bill.

Between the arrest and indictment of Illinois Governor and former prosecutor Rod Blagojevich and the arrest and charges against New York City attorney Marc Dreier of Dreier LLP, this hasn't been a good week for high profile lawyers. Which prompts an key question: when an attorney within your firm is on the wrong side of the law, what should you do as their marketing or PR representative?

One of the first reports of U.S. Attorney General Michael Mukasey's collapse during a late-night speech at a black-tie dinner for the Federalist Society came via a legal blogger.

So I'm going to be 65 next month and I'm ready to retire, but I can't. So I thought that it might be interesting to do something really daring to celebrate this milestone. Daring like George H.W. Bush jumping out of a perfectly good flying airplane when he turned 75 and then again at 80? I don't think so. I mean daring like intellectually, not physically.