PR

During a recent social media presentation in San Antonio, Texas I was asked by one of the attorneys in attendance whether or not biographies on social media sites such as LinkedIn should be written using first- or third-person voice. ... Read more

The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

Is good pitching an art or a science? Law firm marketers and public relations professionals could argue the merits of both and in the end both sides would likely be correct. A good pitch is part creative communication and part data-driven, objective facts.  But which approach works best? I’d argue you need some of both to create a strong pitch.

As a legal professional, how many invitations do you receive on a weekly basis to attend an event, whether it is a networking reception, roundtable discussion, firm luncheon or cocktail party? Combine these with your workload and personal commitments, and you no doubt have a very busy schedule! Well, imagine that you are a reporter and multiply those invitations by 100. ... Read more

In this Internet era, the art of handwriting is nearing extinction. Who even uses proper cursive these days? Despite what our Mothers (and Miss Manners) always told us, no one seems to take the time to write thank you notes anymore. When is the last time you sent or received one?  Exactly.

I have been a pitchman for products and people for the last 18 years. I’m old. While I have changed over the years, there is one thing that remains the same whether it’s a straightforward PR play or if you are drafting a nomination for the latest Supercalifragilisticexpialidocious Lawyers list – it comes down to a really good pitch.

When thinking what law firm PR professionals could learn from the train wreck that is Charlie Sheen, I hesitated in putting together a blog post. I felt awkward about capitalizing on the situation of someone who is obviously in need of serious help. ... Read more

A few months ago I had a conversation with my father, an attorney in Buffalo, NY with his own small firm, about how he markets his practice. His answer, somewhat typical of lawyers of his generation, involved word of mouth referrals and face-to-face networking at various legal industry and political events. ... Read more