public reputation

Thanks to Heather Milligan, blogger extraordinaire of legalwatercoolerblog.com, for this fun and insightful post, reposted with her permission.

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OK. Confession time. When I first heard about law firm search engine optimization (SEO) I was dubious. Alright, I was downright hostile.  What could possibly be so important about law firm SEO that would warrant changing the way I write? ... Read more

Liz, Kathy, Michelle S. and I attended the LMA NY Chapter luncheon yesterday entitled, "The Law Firm of the Future." I have to admit, when I heard this was the topic, it conjured up all sorts of images from "The Jetsons" in my head. That's where my mind generally goes when I hear something is themed to the future. However, this presentation was not about anything technological. ... Read more

Soles4Souls can teach us a valuable lesson to apply to law firm marketing efforts. ... Read more

BP’s handling of the oil spill crisis has been a disaster from every possible angle - and from a litigation communications perspective, one of the worst in recent memory. Most litigators have likely watched BP’s CEO Tony “Baloney” Hayward and cringed. Nearly every statement out of his mouth could be used against the company down the road in the countless lawsuits facing BP for years to come. ... Read more

It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

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A question I am being asked more frequently is “Is there a way to make an unflattering Internet mention of you or your firm disappear?” The answer is technically “no,” as that would be like getting rid of a condo in Ft. Lauderdale. From a practical standpoint, the answer is, you can make the unflattering mention very difficult to find. ... Read more