public reputation

During a recent social media presentation in San Antonio, Texas I was asked by one of the attorneys in attendance whether or not biographies on social media sites such as LinkedIn should be written using first- or third-person voice. ... Read more

We hear terms like Panda, Google +, crowdsourcing, CTRs, and Read more

The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they will care about covering this summer.

Is good pitching an art or a science? Law firm marketers and public relations professionals could argue the merits of both and in the end both sides would likely be correct. A good pitch is part creative communication and part data-driven, objective facts.  But which approach works best? I’d argue you need some of both to create a strong pitch.

As a legal professional, how many invitations do you receive on a weekly basis to attend an event, whether it is a networking reception, roundtable discussion, firm luncheon or cocktail party? Combine these with your workload and personal commitments, and you no doubt have a very busy schedule! Well, imagine that you are a reporter and multiply those invitations by 100. ... Read more

When thinking what law firm PR professionals could learn from the train wreck that is Charlie Sheen, I hesitated in putting together a blog post. I felt awkward about capitalizing on the situation of someone who is obviously in need of serious help. ... Read more

OK. Confession time. When I first heard about law firm search engine optimization (SEO) I was dubious. Alright, I was downright hostile.  What could possibly be so important about law firm SEO that would warrant changing the way I write? ... Read more

It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better.