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Honky Talkin’: Does country music hold the key to storytelling for lawyers?

Two weeks ago, the country music world honored and awarded some of the industry’s top artists. Just a few weeks before that, I was in Nashville at the LMASE conference, where we were entertained by an award-winning country music songwriting duo. ... Read more

Rankings Overload: Which surveys are right for your firm?

Law firm rankings and surveys are nothing new to legal marketing professionals. We all get inundated with notices about upcoming opportunities on a regular basis, in part because the sheer number of surveys and rankings for law firms and their attorneys has grown exponentially in the past few years. ... Read more

Thou Shalt Not Lie: How Jian Ghomeshi broke crisis rule #1

It’s been an awful couple of weeks in Canada. First, two of our military were killed on domestic soil, just for being in uniform. One was run over. Another was shot and killed in an attack on the seat of Canada’s federal government, Parliament Hill in Ottawa.

Those tragedies have shaken Canadians.

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Mid-Size Crisis: How can law firm PR help middle-market firms remain competitive?

Industry observers are increasingly acknowledging and dissecting a verifiable trend that could have a major impact on mid-size law firms – the insourcing of legal services. ... Read more

The Lawyering Dead

The moans and howls of the undead echo through the mahogany walls of Killem Skinnem & Eatem LLP. Even though they’ve demonstrated an insatiable appetite for human flesh, their hunger has yet to lead them to the supply closet on the 13th floor, where I – the CMO of the firm – have managed to find safety … if only temporarily.

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The Ebola Debacle: What can law firms learn from the communication breakdown?

I have never visited West Africa, nor do I know anyone who lives there. I am not a health care worker, either. While I don’t have a direct connection to those infected or killed by Ebola, watching and hearing about the latest developments over the past several months has been heartbreaking and horrifying at the same time. 

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Social Media: Smaller and mid-size firms need to catch up

Earlier this year and in partnership with our friends at Jaffe, The Managing Partner Forum conducted the most comprehensive survey to date of law firm managing partners about social media. More than 120 firm leaders participated, mostly from smaller and mid-size U.S. law firms.

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Moving the Cheese: How Apple Pay is a lesson for law firms

Apple’s recent unveiling of the new iPhone models and the Apple Watch was big news for sure. But the bigger news, arguably, is the announcement of Apple Pay – a single-touch, highly secure method of providing payment via your mobile device. ... Read more

Conference ROI: How to make your participation worthwhile

As we say goodbye to summer, many of us are looking forward to the delights of fall: crisp weather, beautiful foliage, football and budgets. Wait. What? Okay, so maybe not many of us are actually looking forward to that last one.

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Am I a mindful communicator?

I think 2014 is going to go down as the Year of the Really Awful Summer. Violence, pain, death and outrage seemed to dominate the news. ... Read more