Syndicate content

Law Blog | Law Marketing Blog

Learning from BP – How Not to Handle Legal Crisis Communications

BP’s handling of the oil spill crisis has been a disaster from every possible angle - and from a litigation communications perspective, one of the worst in recent memory. Most litigators have likely watched BP’s CEO Tony “Baloney” Hayward and cringed. Nearly every statement out of his mouth could be used against the company down the road in the countless lawsuits facing BP for years to come. ... Read more

Be careful with direct/private messages on social networking sites

Remember the early days of email when people were getting used to the concepts of "reply" and "forward"?  Embarrassing situations often resulted when people mistakenly forwarded what should have been a private email to an entire group of people at work.  Or they used "reply all" instead of just "reply" and included everyone on something that should have been to just one person.

... Read more

RSS & Google Reader: Organizing and tracking the blogs you want to read

We advise our law firm public reputation management clients to read blogs, and we're frequently asked how to subscribe to blogs and then how to organize the blogs so as to manage the information.  

 

... Read more

Test Drive Jaffe PR's 4 x 4 Summer Special

Test Drive Jaffe PR’s 4 x 4 Summer Special

4 Weeks of Law Firm  Marketing Services ‘4’ $4,000 with No Long Term Contracts. Put your law firm’s Public Reputation Management campaign into high gear.  

... Read more

Jaffe's Template: Social Media Policy Procedures and Social Network Policy Procedures

Does Your Firm Need a Social Media Policy? ... Read more

Now Where Did I Put My Public Reputation?

Partners are the pillars of any successful law firm, but that doesn’t mean they are the only ones who should be focused on building their brand. Associates, even first-years, may still be learning the ropes of law firm life, but they are still wholly responsible for marketing and building up their own public reputation.

... Read more

We've relaunched the Jaffe Legal News Service

Jaffe PR has launched the redesigned Jaffe Legal News Service at http://www.jlns.com ... Read more

What will replace Newsweek?

I read the news that Newsweek is being sold with a combination of disappointment and acceptance. Yes, while we have witnessed in recent years the sale and closure of many magazines and newspapers, somehow I didn’t think Newsweek would fall to the same sad fate. Its regular arrival at my house on Monday seemed to encapsulate what was on the nation’s collective mind. ... Read more

Talking to LMA this week about LexSpeak and RankingsForLawyers …so, join me in a discussion about speaking engagements…

Kathy and I are presenting at this week’s LMANY Small Firm Special Interest Group on the topics of rankings and speaking engagements.  It has me thinking about the differences between the two public reputation tactics.

 

... Read more

SEO's Importance Critical

It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing. As a result, one of the most powerful public reputation tools that should be in your arsenal today is often overlooked because of negative experiences with folks who should have known better. 

... Read more

Subscribe