Case Study:
Creative Services
In this creative services case study, Jaffe develops a strategy to turn an internal communications project into a game to inspire buy-in from staff and attorneys on a firmwide level.
Case Study:
Digital Media
One of the founders of the law firm Freeborn & Peters, was fond of saying, “We are the best-kept secret in Chicago.” While the firm had expanded its staff and scored its share of victories since its founding in 1983, it hadn’t achieved a level of renown commensurate with the skill and dedication of its attorneys.
Case Study:
Content Marketing and SEO
In this content marketing case study, Jaffe turns its strategic eye inward and redesigns its own e-newsletter to drive more traffic to its website, generate more leads, enhance brand awareness and better educate the legal market.
Case Study:
Public Relations
In this PR case study, a key opportunity presented itself when one of the most-watched IP lawsuits of the past several years became ripe for commentary. Association for Molecular Pathology v. Myriad Genetics brought issues related to the patentability of human genes for debate before the U.S. Supreme Court.
Case Study:
Digital Media
In this digital marketing case study, Jaffe helps a Virginia-based law firm redesign its website to increase website traffic and elevate the look of the firm’s digital assets to the level of its brand’s reputation.
Case Study:
Content Marketing and SEO
In this SEO and content marketing case study, Jaffe helps a Salt Lake City law firm improve its search engine ranking by developing and executing a comprehensive SEO strategy.
Case Study:
Content Marketing and SEO
In this SEO and content marketing case study, Jaffe helps a Washington, D.C.-based law firm increase its website traffic through a mix of digital, SEO and content strategies.
Case Study:
Public Relations
In this public relations case study, Jaffe develops a comprehensive PR and ranking strategy for a Washington, D.C.-based practice that focuses on climate change and environmental law.
Case Study:
Marketing
The boutique law firm of Shapiro, Lifschitz & Schram is a litigation powerhouse that more than holds its own against far larger practices in Washington, D.C., and throughout the nation.
Case Study:
Marketing
The Alexandria, Va., law firm of DiMuro Ginsberg PC built its reputation on commercial litigation and business law, but with the U.S. Patent and Trademark Office practically in its backyard, there was incentive to expand the firm’s Intellectual Property litigation practice.
Case Study:
Digital Media
The boutique law firm of Shapiro, Lifschitz & Schram PC is a litigation powerhouse that more than holds its own against far larger practices in Washington, D.C., and throughout the nation. When the firm wanted to expand its market share without increasing its size, its founders looked beyond ...
Case Study:
Business Development
In this business development case study, Jaffe helps a Texas-based law firm develop its first-ever business development program by coordinating a firmwide retreat to focus on sales strategies and training.
Case Study:
Business Development
In this business development case study, Jaffe advises a law firm client on instituting a business development program for a newly formed IP litigation group.
Case Study:
Creative Services
In this creative services case study, Jaffe uses an integrated approach to marketing and branding to help a Texas construction law firm move beyond its relationships and referral sources and open it up to new business.
Case Study:
Marketing, Public Relations, Creative Services
Law firms relocate all the time and without much fanfare. But for Delaware-based Young Conaway, its move from a traditional office building to the iconic courthouse on Rodney Square in the heart of Wilmington was anything but typical. Transforming the