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Legal Vendor Marketing Blog

The top 5 publications for legal vendor PR

Published by: Keith Ecker | May 21, 2013 RSS Feed for this author.
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Whether you’re rolling out a new product or attempting to position your executives as thought leaders within the legal marketplace, leveraging the credibility and reach of the legal media can escalate your brand’s image in the eyes of key decision-makers. But with only a finite amount of time, human resources and money, only so much legal vendor PR can be done... ... Read more

Good web design is more important than what meets the eye

Published by: Jaffe Staff | May 10, 2013 RSS Feed for this author.
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In the world of web design, the old adage “Never judge a book by its cover” does not apply. The reality is that potential clients who are deciding whom they want to work with will judge your website by its cover, or homepage, rather. If they don’t like what they see or if they can’t tell if your services are exactly what they are looking for, they will move on to the next site – and fast! ... Read more

The top 3 differences between marketing to plaintiff’s and defense firms

Published by: Keith Ecker | Apr 25, 2013 RSS Feed for this author.
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As a legal vendor, there are two broad categories into which you can lump nearly every client: plaintiff’s firms and defense firms. While there is certainly overlap between the two, each category has its own unique client profiles, which creates significant differences in the types of services each offers and their individual revenue models.

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3 ways legal vendors can use Google Trends

Published by: Keith Ecker | Apr 18, 2013 RSS Feed for this author.
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Every savvy legal vendor marketer knows that Google AdWords is the undisputed ruler of SEO keyword tools. ... Read more

Increasing your PowerPoint’s lifespan with SlideShare

Published by: Keith Ecker | Mar 29, 2013 RSS Feed for this author.
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If you have never used SlideShare, I urge you to check out the site. It’s a great way to repurpose presentations you have delivered in the past and distribute them to a wider audience. After all, who wouldn’t want to get extra mileage out of a PowerPoint that you invested a significant amount of time into putting together?

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2013 is the year of story-driven marketing

Published by: Keith Ecker | Jan 8, 2013 RSS Feed for this author.
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Time’s odometer has turned once more, and so, as we enter another new year, let’s take some time to reflect on 2012 and forecast trends for 2013.

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When it comes to sponsorships and ROI, small is the new big

Published by: Melissa Rogozinski | Nov 12, 2012 RSS Feed for this author.
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You spend tens of thousands of dollars on trade shows and promoting your company’s CLE programs. You scratch, claw and crawl your way through the e-discovery labyrinth, trying to figure out who the decision-makers are and how to get them to talk to you. After all those years, money and effort, you finally bring home one real, revenue-generating EDD opportunity! Sound familiar? Exasperating, isn’t it? ... Read more

Join the conversation: Guest bloggers wanted!

Published by: Keith Ecker | Oct 15, 2012 RSS Feed for this author.
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Writing a blog can sometimes feel like giving a lecture in the dark. I type words that are posted online and read by a few hundred faceless readers. Occasionally, I’ll have some comments to sort through, but generally speaking, you come, you read and you leave.

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Are you ready for the new LinkedIn Company Pages?

Published by: Keith Ecker | Sep 27, 2012 RSS Feed for this author.
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A couple weeks ago, LinkedIn announced some pretty significant changes to its Company Pages. For those less familiar with LinkedIn, Company Pages are accounts that represent companies on the LinkedIn network, as opposed to individuals. ... Read more

Features vs. benefits: What really matters to legal stakeholders

Published by: Keith Ecker | Sep 5, 2012 RSS Feed for this author.
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The other day, I was having a conversation with our agency’s CEO, Jay Jaffe.

“Keith, do you know the difference between a benefit and a feature?” he asked.

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