March 16, 2017

Susan Holmes, Manager RankingsForLawyers™, recently published an article in the National Law Review. Titled, "The Value of Legal Rankings," Susan takes a look at how legal marketers can better assess which of the hundreds of ranking opportunities available to them are worth the investment of a submission.

To read the full article,... Read More

February 27, 2017

Believe it or not, there is much lawyers can learn from Kellyanne Conway about working with media. No matter your opinion on the infamous Donald Trump spokesperson, Kellyanne is a master at conducting interviews.

Jaffe's Michelle Samuels, Vice President, Public Relations, recently wrote about the attributes lawyers can take away from watching Ms. Conway work... Read More

February 13, 2017

Senior Vice President, Public Relations, Kathy O'Brien recently published an article in The National Law Review that provides tips to legal professionals on how to conduct themselves during media interviews. The article is titled, "5 Tips to Acing an Interview like Kellyanne Conway."

To read the full article, click here

January 18, 2017

Keith Ecker, Content Strategist, recently published an article in the National Law Review about how legal marketers can play a critical role in diversity recruitment for their law firms. The piece is titled "Diversity Hiring: How Legal Marketers Can Revolutionize Recruitment." 

To read the article, click... Read More

January 9, 2017

Jaffe, the legal industry’s full-service marketing, branding and PR agency, is pleased to announce that legal marketing veteran Paul Webb has joined the agency as Senior Vice President, Marketing & Business Development. Paul most recently served as the chief marketing officer of law firm Kleinberg, Kaplan, Wolff & Cohen, P.C.

“After... Read More

December 8, 2016

The future of law firms requires bold, decisive actions by managing partners who must run law firms as businesses, according to the wide-ranging law firm leadership report “MPF Insight, Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future.” The paper, which incorporates responses from more than 230 managing... Read More

December 5, 2016

Kathy O'Brien, Senior Vice President of Public Relations, recently published an article in the December issue of ALM's Marketing the Law Firm. Titled "Getting Quoted on Breaking News," the piece provides helpful tips to attorneys and legal marketers about how they can use media interviews when breaking news arises to promote their thought leadership. Tips include building... Read More

November 28, 2016

Jaffe is pleased to announce that it ranked in three categories in The National Law Journal's annual "Best of Legal Times" survey.

The legal marketing and PR agency ranked second place in the categories of "Public Relations Firm - Law Firms" and "Legal Marketing & Branding" and third place for "Law Firm Website Design Services." The ranking tallies votes from members of the Washington, DC legal community to identify the top... Read More

November 15, 2016

We live in an age where anyone and everyone is susceptible to being put on blast for even the most innocent of Internet missteps. Social media has played a significant role in this, a fact that has turned Twitter from a novel communication platform into an open forum for public harassment. While often the degree to which someone is publicly shamed is far out of proportion to the action that garnered ridicule in the first place – if there was... Read More