November 23, 2015

Once again, Jaffe received top rankings in the 2015 "Best of Legal Times" reader survey.

The legal marketing and PR agency received first place for the category of "Social Media Consultant" and second place for "Lawyer/Law Firm Business Development Coaching." The annual rankings solicit readers in the Washington, D.C., area for their opinion of the best service providers across 70 categories. The full results of the rankings will... Read More

November 16, 2015

Jaffe, the legal industry’s full-service marketing and PR agency, is pleased to announce that Bethany Early has been named to the prestigious PR News 2015 list of “Rising PR Stars 30 & Under.” Bethany, an Account Executive, joined Jaffe in January 2015 after working in-house as a communications manager at a law firm.

“Bethany has been... Read More

November 10, 2015

Developing a unique, identifiable brand that connects with your target consumers is no easy task. But for law firms, the challenge is made even more difficult because of the need to balance the overarching law firm brand with the many unique brands of the firm's individual attorneys.

Jaffe's Alan E. Singles, Senior Marketing Manager, recently wrote about this balancing act in a piece titled "Branding Challenges: Law Firm vs. Individual... Read More

October 28, 2015

Sue Remley, Senior Vice President of Marketing & Business Development, was recently quoted by Law360 in the article "The 5 Worst Business Development Moves for Law Firms."

The piece, which published on Oct. 26, lists five of the most harmful practices that law firms are known to employ to build their businesses. The list of common errors includes overselling the firm's capabilities, non-strategic sponsorships and making derogatory... Read More

October 15, 2015

Jaffe's Content Strategist, Keith Ecker, delivered a presentation to the LMA Virginias Chapter on trends and best practices in story-based content marketing for law firms. 

The Oct. 15 presentation instructed legal marketers on how to use the framework of the dramatic arc to create compelling content for case studies and other collateral that benefit from narrative-focused copy. 

For more information about storytelling for legal... Read More

October 13, 2015

If a law firm is considering a website overhaul, one of the first questions the legal marketing team should ask itself is what content management system (CMS) the firm should leverage. CMSs are the backbone of any website, allowing users on the back-end to upload and rearrange content for front-end visitors. However, the choice of which type of CMS - and which service provider to select - can be a complex one. 

Jaffe Senior Vice... Read More

October 2, 2015

Jaffe is pleased to announce that the LMA Midwest chapter of the Legal Marketing Association awarded the agency and its client Freeborn & Peters LLP first place in the category of "Promotional and Collateral Material - Newsletter or Alert" at the annual LMA Midwest Your Honor Awards, which were held in Chicago on Oct. 1, 2015.

The winning entry, which also won second place at this year's International LMA Annual Conference,... Read More

September 30, 2015

In nearly every industry, social media has firmly established itself as one of the top marketing innovations of the last decade. Hundreds of millions of individuals and organizations actively use networks such as Facebook, Twitter and LinkedIn to deliver information, hone their reputations and engage with the world. Some have even found creative ways to successfully leverage sites like Instagram, Vine and Pinterest. However, at the same time... Read More

September 25, 2015

Jaffe received high marks on the annual New York Law Journal Reader Rankings. The agency received top placement in the categories of "Best Law Firm Marketing Consultant," "Best Lawyer/Law Firm Business Development Coaching," and "Best Law Firm Public Relations Agency." Jaffe also placed third in the category of "Best Law Firm Advertising Agency." 

This was the sixth annual New York Law Journal Reader Rankings. The rankings are... Read More