Kathy O'Brien, Senior Vice President of Public Relations, recently published an article in the December issue of ALM's Marketing the Law Firm. Titled "Getting Quoted on Breaking News," the piece provides helpful tips to attorneys and legal marketers about how they can use media interviews when breaking news arises to promote their thought leadership. Tips include building... Read More
Jaffe is pleased to announce that it ranked in three categories in The National Law Journal's annual "Best of Legal Times" survey.
The legal marketing and PR agency ranked second place in the categories of "Public Relations Firm - Law Firms" and "Legal Marketing & Branding" and third place for "Law Firm Website Design Services." The ranking tallies votes from members of the Washington, DC legal community to identify the top... Read More
We live in an age where anyone and everyone is susceptible to being put on blast for even the most innocent of Internet missteps. Social media has played a significant role in this, a fact that has turned Twitter from a novel communication platform into an open forum for public harassment. While often the degree to which someone is publicly shamed is far out of proportion to the action that garnered ridicule in the first place – if there was... Read More
Vivian Hood, Jaffe's President of Public Relations, will be participating in an upcoming LMA Midwest Chicago City Group program titled "PR Tales and Tips from the Trenches."
The discussion, which takes place on Oct. 26 at 12 p.m. CT, with cover such topics as the current state of the legal industry and how current trends are affecting public relations as well as the packaging and consumption of information. Vivian will be joined by PR... Read More
Jaffe is pleased to announce that the agency was ranked as a top law firm consultant by readers of the Connecticut Law Tribune.
Jaffe received first place in the category of "Best Law Firm Marketing Consultant" and second place for "Best Law Firm Advertising Agency." This marks the 12th year that the Connecticut Law Tribune surveyed its readers for its annual listing of the top legal vendors in the marketplace.
One of the most challenging components of a content marketing program is getting buy-in from your attorneys to ensure the program sustains itself over time.
Fortunately, there are some best practices that legal marketers can implement to help increase their odds of success. Vivian Hood, President of Public Relations, recently wrote about tactics to help get a blogging strategy off the ground in an article titled "Legal Marketing:... Read More
Jaffe is pleased to announce that it received a 2016 WebAward for "Legal Standard of Excellence" for its redesign of the Katz, Marshall & Banks website.
Entries were judged based on criteria that included design, innovation, content, technology, interactivity, copywriting and ease of use. The WebAwards are given out annually by the Web Marketing Association. Websites from across 96 industries... Read More
The New York Law Journal recently released its annual "Reader Rankings," in which journal readers were asked to rank their favorite businesses across more than 60 categories.
Jaffe is pleased to announce it came in first place across four categories: "Best Law Firm Advertising Agency," "Best Law Firm Marketing Consultant," "Best Lawyer/Law Firm Business Development Coaching" and "Best Law Firm Public Relations Agency."