March 30, 2015

The ‘Best of The National Law Journal’ once again recognizes Jaffe as an industry leader

The 4th Annual “Best of The National Law Journal” results are in, and Jaffe once again ranked as one of the top consultants to the legal industry. The full-service legal marketing and PR agency placed second in the category of “Public Relations for Law Firms” and third in “Legal Marketing &... Read More

March 16, 2015

Law firm clients are increasingly challenging their legal service providers to find innovative ways to reduce their fees. While many law firms have made attempts to incorporate such cost-saving measures as alternative-fee arrangements, there are a number of other creative tactics law firms can take to reduce expenses to drive down the cost of legal services. 

Terry M. Isner, President of Marketing & Business Development, recently... Read More

March 13, 2015

As many law firms face a generational hand-off, firm management is attempting to figure out the most effective and least disruptive method to shift power. One of the top-of-mind concerns during such shifts is ensuring a smooth transition for clients. Sue Remley, Senior Vice President of Marketing & Business Development, recently spoke with Law360 about how law firms can best manage this change in leadership for their clients. Her comments... Read More

March 12, 2015

Building a highly effective, talented and collaborative team is one of the greatest management challenges. For law firms with multiple offices and limited marketing resources, finding and retaining talent requires creativity, persistence and dedication. What's more, firm leaders are increasingly turning to their marketing department to lead the charge on enterprise-wide (and often unprecedented) initiatives, which presents both unique... Read More

March 10, 2015

The legal industry is so rooted in the logical that you would think there is little need to appeal to the emotional. But the law’s reliance on logic does not mean that the legal industry can succeed without pathos. So explains Keith Ecker, Jaffe's Content Strategist, in his article, "Why Storytelling Is the Hottest Legal Marketing Tactic," published in the National Law... Read More

March 3, 2015

Many law firms are grappling with one of the biggest changes their organization will ever face: a change in leadership. As founding partners ready for retirement, midcareer lawyers are poised to take over leadership positions at their firms. But many obstacles can stand in the way of an ambitious partner, including proving oneself to the firm's most senior attorneys and navigating internal politics.

Law360 recently wrote about this... Read More

February 24, 2015

While Supreme Court Justices usually avoid the limelight at all costs, Supreme Court Justice Ruth Bader Ginsburg has been making headlines lately with a number of public, opinionated statements. On Feb. 11, she was quoted in Bloomberg News as saying that it "would not take a large adjustment" for the public to accept a SCOTUS decision in favor of same-sex marriage. She then caught flack the very next day at an event in which she explained... Read More

February 24, 2015

The outlook for BigLaw's earning potential is on the upswing. As the industry continues to undergo change, managing partners are looking to hold on to this momentum by executing bold growth strategies that will, hopefully, competitively position their firms for years to come. One such strategy that lawyers are increasingly turning to is leveraging the many digital assets available to help market and drive new business to their firms law firms... Read More

February 23, 2015

In today's budget-concious economy, law firm corporate clients are more scrutinizing of their attorneys than ever before. Yet, many lawyers still do not conduct the legwork required to ensure that expectations are set and client relations are properly managed. This lack of attention can result in surprise attrition.

Joi Scardo, Senior Marketing & Business Development Strategist, recently provided her professional insights on client... Read More