March 3, 2015

Many law firms are grappling with one of the biggest changes their organization will ever face: a change in leadership. As founding partners ready for retirement, midcareer lawyers are poised to take over leadership positions at their firms. But many obstacles can stand in the way of an ambitious partner, including proving oneself to the firm's most senior attorneys and navigating internal politics.

Law360 recently wrote about this... Read More

February 24, 2015

While Supreme Court Justices usually avoid the limelight at all costs, Supreme Court Justice Ruth Bader Ginsburg has been making headlines lately with a number of public, opinionated statements. On Feb. 11, she was quoted in Bloomberg News as saying that it "would not take a large adjustment" for the public to accept a SCOTUS decision in favor of same-sex marriage. She then caught flack the very next day at an event in which she explained... Read More

February 24, 2015

The outlook for BigLaw's earning potential is on the upswing. As the industry continues to undergo change, managing partners are looking to hold on to this momentum by executing bold growth strategies that will, hopefully, competitively position their firms for years to come. One such strategy that lawyers are increasingly turning to is leveraging the many digital assets available to help market and drive new business to their firms law firms... Read More

February 23, 2015

In today's budget-concious economy, law firm corporate clients are more scrutinizing of their attorneys than ever before. Yet, many lawyers still do not conduct the legwork required to ensure that expectations are set and client relations are properly managed. This lack of attention can result in surprise attrition.

Joi Scardo, Senior Marketing & Business Development Strategist, recently provided her professional insights on client... Read More

February 9, 2015

Nothing lasts forever, including firm leadership. To ensure the continued vitality of your law firm, you need to have a succession plan in place. As many law firms begin to make the move to hand off management responsibilities to the next generation, Sue Remley, Senior Vice President of Marketing & Business Development, provides some actionable guidance to help law firm leaders navigate the process. Titled "Succession Planning: How to... Read More

February 9, 2015

What does the future of legal services look like? Will there be robot lawyers? Or perhaps an Uber for consumers of legal services? The truth is not that far off, as consultant Gerry Riskin made clear in his recent presentation, "Change Is a Constant; So Is Resistance: How Firms Will Have to Accelerate Their Ability to Adapt." Jaffe's Content Strategist, Keith Ecker, covered the presentation, which was delivered at the Union League Club in... Read More

February 6, 2015

Requests for proposals (RFPs) continue to gain popularity among law firm clients, as pressure to reduce expenses increases. Yet, for law firms, the process of responding to RFPs is time-consuming and a drain on resources. Factor in that the ROI can be limited, especially when some companies that employ RFPs are merely on a fishing expedition or use the tool to put pressure on the firms they currently retain. 

Joi Scardo, Senior... Read More

February 2, 2015
The legal marketing and PR agency welcomes two strategic hires  

As a sign of its continued growth, Jaffe, the leading legal marketing and PR agency, has expanded its East Coast and West Coast footprints with the hiring of two expert legal media relations professionals. Debbie Douglas joins the agency as a Senior Vice President of Public Relations and is in the Los Angeles area. Bethany S... Read More

February 2, 2015
Lawyers looking to become rainmakers will often seek the assistance of a business development coach. But getting the most value out of your time isn't solely up to the quality of the professional you hire, as Senior Strategist for Marketing & Business Development Joi Scardo recently wrote in her article "How to Work with a Business Development Coach." Published in the February edition of Marketing the Law Firm, Joi's article provides... Read More