May 17, 2017

Subject matter experts (SMEs) are forecasted to become one of the top business trends to drive success in 2017. For lawyers, being a SME should be second nature. For those who need some help crafting their SME reputations, Joi D. Neike, Senior Vice President of Marketing & Business Development, offers several tips on how to position oneself as a SME in an article... Read More

May 3, 2017

Terry M. Isner, CEO and head of Jaffe's Marketing & Branding Division, recently appeared as a guest on The Gen Why Lawyer Podcast in the episode titled in "Top Tips from 4 Marketing Experts." The interview took place at this year's International Legal Marketing Association Conference and covers best... Read More

May 2, 2017

Carlos Arcos, Senior Vice President of Public Relations, recently authored an article for ALM's Marketing the Law Firm on crisis communications. His piece, which is titled "Don't Be United in Facing Your Next Crisis," explores the lessons learned from the recent string of high-profile public relations missteps committed by United Airlines.

To read the full article,... Read More

April 26, 2017

Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, recently published an article in the National Law Review about the benefits lawyers can reap from creating and sharing engaging content. The article is titled "Why Should Lawyers Share Content with the World?" and was published on April 20.

To read the full article, click here

April 21, 2017

Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was recently published in a law firm business development eBook published by Introhive, a producer of a relationship intelligence automation platform for CRM. The eBook, which is titled Playbook: Sharpen Your Law Firm's Competitive Edge, provides a snapshot of the state of today’s legal marketplace and... Read More

April 20, 2017

Terry M. Isner, CEO and leader of Jaffe's Marketing & Branding Division, was named by the College of Law Practice Management (COLPM) as a 2017 Fellow-Elect.

The announcement was made on April 19. Terry is one of 35 professionals to receive the honor this year. Fellow-Elects will be inducted officially into the COLPM at the 2017 Futures Conference black-tie dinner in... Read More

March 16, 2017

Susan Holmes, Manager RankingsForLawyers™, recently published an article in the National Law Review. Titled, "The Value of Legal Rankings," Susan takes a look at how legal marketers can better assess which of the hundreds of ranking opportunities available to them are worth the investment of a submission.

To read the full article,... Read More

February 27, 2017

Believe it or not, there is much lawyers can learn from Kellyanne Conway about working with media. No matter your opinion on the infamous Donald Trump spokesperson, Kellyanne is a master at conducting interviews.

Jaffe's Michelle Samuels, Vice President, Public Relations, recently wrote about the attributes lawyers can take away from watching Ms. Conway work... Read More

February 13, 2017

Senior Vice President, Public Relations, Kathy O'Brien recently published an article in The National Law Review that provides tips to legal professionals on how to conduct themselves during media interviews. The article is titled, "5 Tips to Acing an Interview like Kellyanne Conway."

To read the full article, click here

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