October 2, 2015

Jaffe is pleased to announce that the LMA Midwest chapter of the Legal Marketing Association awarded the agency and its client Freeborn & Peters LLP first place in the category of "Promotional and Collateral Material - Newsletter or Alert" at the annual LMA Midwest Your Honor Awards, which were held in Chicago on Oct. 1, 2015.

The winning entry, which also won second place at this year's International LMA Annual Conference,... Read More

September 30, 2015

In nearly every industry, social media has firmly established itself as one of the top marketing innovations of the last decade. Hundreds of millions of individuals and organizations actively use networks such as Facebook, Twitter and LinkedIn to deliver information, hone their reputations and engage with the world. Some have even found creative ways to successfully leverage sites like Instagram, Vine and Pinterest. However, at the same time... Read More

September 25, 2015

Jaffe received high marks on the annual New York Law Journal Reader Rankings. The agency received top placement in the categories of "Best Law Firm Marketing Consultant," "Best Lawyer/Law Firm Business Development Coaching," and "Best Law Firm Public Relations Agency." Jaffe also placed third in the category of "Best Law Firm Advertising Agency." 

This was the sixth annual New York Law Journal Reader Rankings. The rankings are... Read More

September 15, 2015

Jaffe's Content Strategist, Keith Ecker, was recently appointed to Chair the Communications Committee of the Legal Marketing Association's Chicago City Group.

Keith, who has been an active member of LMA Midwest and a recipient of two LMA International Your Honor Awards, formerly served as a member of the Group's Communication Committee. In his role, he will coordinate the promotion of Chicago-related LMA events to the Chicago City... Read More

September 11, 2015

The legal industry has historically been dominated by a top-down management mentality, which is to say that the most senior personnel are the ones who make the majority of the decisions affecting the firm. This includes decisions related to the firm's marketing strategy.

But in his latest article published on Sept. 10 in the National Law Review, Jaffe's Terry M. Isner, President of Marketing & Business Development, advocates for a... Read More

August 28, 2015

Oftentimes when a client decides to walk away from a law firm, it does so without providing much useful feedback.

However, if law firms want to reduce their rate of attrition and retain clients for the long-term, they should strive to understand just why dissatisfied customers choose to go with a competitor. This best practice is highlighted in an article published in Law360 on Aug. 27. Titled, "Why You're Losing Business to Other... Read More

August 11, 2015

Summer has a reputation for being a slow period for much of the working world, which makes it an ideal time for law firms to concentrate on advancing their brands and building their businesses. 

Vice President of Public Relations Carlos Arcos recently published an article in the National Law Review that provides lawyers and legal marketers with a set of strategies they can implement to help gain a little extra publicity during the... Read More

August 3, 2015

In the August issue of ALM's Marketing the Law Firm newsletter, Vivian Hood, Jaffe's President of Public Relations, wrote an article for the publication's "Media & Communications" section titled "Five PR Obstacles: How to Overcome Them."

The piece identifies five of the most common PR challenges that law firms and lawyers face, including managing the consequences of receiving bad reviews online, trying to get traction for a firm-... Read More

August 3, 2015

Law firms have jumped on the social media bandwagon, and with good reason. Online networks like LinkedIn and Twitter give legal professionals unprecedented reach and influence at no cost other than the time they are willing to invest. However, while social media offers significant benefits, it also comes with significant risks.

Law360 recently wrote about the risks associated with social media in an article published on July 31 titled... Read More