January 13, 2015

Vivian Hood, Jaffe's President of Public Relations, recently wrote an article for the National Law Review on how legal marketers can position themselves for success in the new year. Titled "Are you Prepared for Opportunity in 2015," the piece, which published Jan. 9, provides several takeaways that legal marketers can incorporate into their professional routines. 

To read the full article, click... Read More

December 17, 2014

Gorkana, a leader in media intelligence solutions for PR professionals, recently interviewed Jaffe President Vivian Hood for its "Behind the Headlines" column. In the interview, which published on Dec. 15, Vivian talks about assuming ownership of Jaffe, her thoughts on PR and her passion for storytelling...and cookies.  

To read the full interview, click... Read More

November 24, 2014

The 2014 Best of Legal Times results were released on Nov. 24, and Jaffe ranked as one of the top law firm PR and marketing agencies across four different categories. Jaffe ranked second in the categories of "Public Relations Firm for Law Firms," "Crisis Management Firm" and "Law Firm Website Design." The agency also ranked third in the category of "Legal Marketing and Branding." As the legal industry's full-service PR and marketing agency,... Read More

November 21, 2014

Content Strategist Keith Ecker recently penned an article for LMA Midwest's In the Loop newsletter. The article provides an overview of a recent LMA Midwest panel discussion entitled "CMO-momentum: Marketers Driving Change at the Top of Today's Law Firms." Featured in the article are three prominent law firm CMOs: Elizabeth Byrne, chief marketing and business development officer at Quarles & Brady; Allen Chichester, CMO at Barnes &... Read More

November 17, 2014

Texas Lawyer readers recently chose Jaffe as one of Texas' best public relations firms for the legal community. The ranking is part of the magazine's annual "Texas' Best" survey. According to Texas Lawyer, "businesses that rank as part of the survey are firms that were voted by hundreds of lawyers as the best of the best." 

The poll was conducted in July and August of this year and sent via email to lawyers throughout Texas. The ballot... Read More

November 12, 2014

Jaffe, the leading legal marketing and PR agency, is pleased to announce that veteran legal marketer Joi Scardo has joined as a Senior Marketing Strategist. Scardo had been a strategic alliance partner with Jaffe since the fall of 2013.

“Joi’s deep knowledge of state bar ethics rules is a significant asset for our clients, particularly as rules change and vary among regions. Her... Read More

November 6, 2014

A law firm content marketing strategy can require a significant time investment, but it doesn't have to. That's what Jaffe's Digital Strategist Melanie Trudeau posits in her article published in the November edition of the ALM newsletter Marketing the Law Firm. Titled "Maximize Your Content Marketing Efforts," Mel's piece details how law firms and legal... Read More

November 6, 2014

Competition between law firms is increasing, and the request for proposal (RFP) has grown in importance among purchasers of legal services to become a key tool in the procurement process. Law360 recently wrote about how law firms can gain a competitive edge among their cohort when responding to RFPs in an article titled "5 RFP Secrets Your Firm Needs to Know," which published on Oct. 31.

One of the experts interviewed by Law360 was... Read More

October 15, 2014

Law firms of all sizes are exposing themselves to a tremendous amount of risk by failing to establish social media policies and offer training, according to a newly released report. The 2014 Managing Partner Social Media Survey – Part 2 found that 41.7 percent of law firms lack a firmwide social media policy while 53.2 percent fail to... Read More