Keith Ecker, Content Strategist, recently published an article in the National Law Review about how legal marketers can play a critical role in diversity recruitment for their law firms. The piece is titled "Diversity Hiring: How Legal Marketers Can Revolutionize Recruitment."
Jaffe, the legal industry’s full-service marketing, branding and PR agency, is pleased to announce that legal marketing veteran Paul Webb has joined the agency as Senior Vice President, Marketing & Business Development. Paul most recently served as the chief marketing officer of law firm Kleinberg, Kaplan, Wolff & Cohen, P.C.
“After... Read More
The future of law firms requires bold, decisive actions by managing partners who must run law firms as businesses, according to the wide-ranging law firm leadership report “MPF Insight, Re-Envisioning the Law Firm: How to Lead Change and Thrive in the Future.” The paper, which incorporates responses from more than 230 managing... Read More
Kathy O'Brien, Senior Vice President of Public Relations, recently published an article in the December issue of ALM's Marketing the Law Firm. Titled "Getting Quoted on Breaking News," the piece provides helpful tips to attorneys and legal marketers about how they can use media interviews when breaking news arises to promote their thought leadership. Tips include building... Read More
Jaffe is pleased to announce that it ranked in three categories in The National Law Journal's annual "Best of Legal Times" survey.
The legal marketing and PR agency ranked second place in the categories of "Public Relations Firm - Law Firms" and "Legal Marketing & Branding" and third place for "Law Firm Website Design Services." The ranking tallies votes from members of the Washington, DC legal community to identify the top... Read More
We live in an age where anyone and everyone is susceptible to being put on blast for even the most innocent of Internet missteps. Social media has played a significant role in this, a fact that has turned Twitter from a novel communication platform into an open forum for public harassment. While often the degree to which someone is publicly shamed is far out of proportion to the action that garnered ridicule in the first place – if there was... Read More
Vivian Hood, Jaffe's President of Public Relations, will be participating in an upcoming LMA Midwest Chicago City Group program titled "PR Tales and Tips from the Trenches."
The discussion, which takes place on Oct. 26 at 12 p.m. CT, with cover such topics as the current state of the legal industry and how current trends are affecting public relations as well as the packaging and consumption of information. Vivian will be joined by PR... Read More
Jaffe is pleased to announce that the agency was ranked as a top law firm consultant by readers of the Connecticut Law Tribune.
Jaffe received first place in the category of "Best Law Firm Marketing Consultant" and second place for "Best Law Firm Advertising Agency." This marks the 12th year that the Connecticut Law Tribune surveyed its readers for its annual listing of the top legal vendors in the marketplace.
One of the most challenging components of a content marketing program is getting buy-in from your attorneys to ensure the program sustains itself over time.
Fortunately, there are some best practices that legal marketers can implement to help increase their odds of success. Vivian Hood, President of Public Relations, recently wrote about tactics to help get a blogging strategy off the ground in an article titled "Legal Marketing:... Read More