May 13, 2015

In a business environment in which law firms are seeking to scale back unnecessary expenses, law firm managers and legal marketers need to be judicious when executing marketing tactics. Of prime importance is ensuring that the return on the investment of time and dollars spent is equitable. Unfortunately, there are certain strategies that just don't pay out the way that some law firms would hope. 

Sue Remley, Senior Vice President of... Read More

May 12, 2015

Jaffe President of Marketing & Business Development, Terry M. Isner, is co-leading a ThinkTank Live! session on social media before several Texas Legal Marketing Association (LMA) chapters. Titled "Stop Being Anti-Social: Why Hasn't the Legal Industry Embraced Social Media Like the Rest of Us?", the interactive discussion will focus on social media trends, best practices and challenges for legal marketers. Terry will be speaking at the... Read More

May 12, 2015

LinkedIn is the social network of choice for professionals. Recently, the site unveiled a new blogging feature. Now lawyers can craft thought leadership articles directly through LinkedIn and share them with their connections, as well as the rest of the LinkedIn universe. 

Kathy O'Brien, Senior Vice President of Public Relations, wrote an article for The National Law Review about how lawyers can use this new blogging tool to their... Read More

May 11, 2015

Jaffe's Terry M. Isner, President of Marketing & Business Development, and Vivian Hood, President of Public Relations,  recently participated at the Managing Partner Forum's 2015 Leadership Conference in Atlanta. The conference, which took place on May 7, brought together law firm leaders from across the country to discuss trends and best practices in law firm management. 

Terry provided the luncheon address with his presentation "... Read More

April 24, 2015

Google has rolled out its long-anticipated update to its search algorithm, and experts are saying it will have a major affect on all websites. The update is being called "Mobilegeddon," both because of the sheer magnitude of the update's impact and because it gives preference to websites that are mobile friendly while deprioritizing sites that are not. The changes come at a time when mobile website traffic has eclipsed desktop traffic for the... Read More

April 20, 2015

For the third year in a row, the Legal Marketing Association (LMA) has recognized Jaffe with a “Your Honor Award,” the legal marketing industry’s most prestigious honor. The agency received second place in the category of “Promotional/Collateral Materials – Newsletter or Alerts” for its collaboration with Chicago-based law firm Freeborn & Peters LLP. Jaffe previously won an honorable... Read More

April 9, 2015

The legal industry is undergoing tremendous change, from generational hand-offs to new technologies to changing client expectations. How can law firms navigate this rough terrain to ensure their continued success? 

In an article published on April 7 in The National Law Review, Terry M. Isner provides lawyers and legal marketers with a comprehensive primer on what law firms can do to stay ahead of their competitors. Titled "Time to... Read More

April 7, 2015

Lawyers are trained to not make mistakes. So it came as a shock to many when Sidley Austin LLP missed an important deadline that cost its client a $40 million appeal. Still, these things happen, and whether the firm's reputation sinks along with the blunder depends on its ability to respond to a crisis.

Law360 recently wrote on this topic in its article, "5 Tips for Surviving a Massive Legal Blunder." The article quotes Jaffe's... Read More

April 7, 2015

Law firm Quinn Emanuel Urquhart & Sullivan LLP just changed the entire business development game by announcing that the firm rolled out a new bonus structure that requires associates to complete marketing projects. This raises the question whether other law firms will begin following suit by tasking their associates to handle more of the business development responsibilities. Should this happen, associates will need to brush up on their... Read More