Millennials are expected to make up 75 percent of our nation’s workers by 2030. They bring a different attitude than we have become accustomed to, especially in a law firm culture. This foreshadows trying times ahead for many law firms that refuse to consider how to evolve their culture to better accommodate growing changes in the workforce.
Given that the social media landscape of today is already drastically different than the social media landscape of three years ago, how should legal marketers invest their time and money in order to derive the greatest return on their investments?
Requests for proposal are an increasingly common tool for selecting law firms. Yet the process can be frustrating and time-consuming both for corporate legal departments and responding law firms.
Corporate Counsel, the national magazine devoted to the in-house bar, recently held their inaugural Best of Corporate Counsel survey.
Jaffe is pleased to announce that it ranked second overall in the category for "Public Relations Firm for Corporate Legal Departments." The survey is unique in that it only allowed qualified voters to participate in the process. Qualified voters were only those respondents who are Corporate Counsel ... Read More
The need for law firms to update their websites to be responsive is not a new concept, but how many law firms are aware of the need for a responsive logo as well?
No longer is your law firm logo seen only on the glass door to your office, on your letterhead or in what was the key yellow page ad. Now you have to consider today's varied content platforms – from desktops to tablets to mobile devices.... Read More
A content marketing strategy is an essential element of any law firm marketing program. However, many firms neglect to apply a strategy that actually moves the bottom line. In addition, running a successful content program requires significant time investment as well as editorial knowledge that many law firm marketing departments do not have in-house.
While there has been significant content-related guidance provided to law firms, most... Read More
One of the hottest topics among law firm marketers is the growing generation gap between older attorneys and young millennials.
Aside from the obvious age difference, there are important variances in values between the two groups that have created tension within many law firm environments. Terry M. Isner, President, Marketing and Business Development, recently spoke with Legal... Read More
Terry M. Isner, President, Marketing & Business Development, was recently interviewed by Passle, a company that produces a content marketing platform and operates an industry-related blog.
In his interview, Terry talks about the importance of bringing his whole self to work as both a business strategist and an artist. He also provides his thoughts on how law firms can embark on a rebranding exercise and why all lawyers should be on... Read More
There are many pieces that go into making a law firm merger successful, but one of the most overlooked functions is public relations.
Senior Vice President of PR Kathy O'Brien recently wrote about the steps that legal marketers and PR professionals should take when their law firm embarks on a merger. The piece is titled "The Urge to Merge: A Marketer's Checklist," and it... Read More