Terry M. Isner, CEO/Owner, Marketing & Branding, contributed to an eBook published by Introhive, a legal technology vendor that provides automated CRM solutions. Titled "Sharpen Your Law Firm's Competitive Edge - Expert Advice to Get Ahead and Stay Ahead in Law Firm Business Development," the eBook provides advice from multiple high-level experts in the legal... Read More
Randy Labuzinski, Vice President, Public Relations, recently authored a piece for the August edition of ALM's Marketing the Law Firm publication. The piece is titled "Keeping Ethics Top of Mind for Legal PR Pros" and provides guidance on how law firm public relations professionals can ensure their practices and strategies remain in accordance with recognized PR... Read More
ALM's National Law Journal recently released the results of its annual "Best of the Midwest" reader survey, and Jaffe is pleased to announce that the agency won high honors in four categories. Jaffe placed first for "Crisis Management Firm for Law Firms," second for "Law Firm PR Agency" and "Lawyer/Law Firm Business Development & Coaching Services," and third for "Social Media Consultancy." ALM's "Best of the Midwest" survey polls readers... Read More
Sue Remley, Senior Vice President, Marketing & Business Development, authored an article for the National Law Review about the incoming generation of lawyers post-Millennial. Known as "iGens," these youthful professionals aren't just digital natives - they are cloud natives. How will law firms adapt to this new crop of young attorneys, especially when few have... Read More
Vivian Hood, CEO/Owner, Public Relations, recently spoke with the Wall Street Journal for a story on the proliferation of legal rankings. The article, which is titled "The Hottest Field in Law? Ranking the Lawyers," details the increase in the number of legal rankings over the last decade, which rose from 700 to an estimated 1,200. Spend on ranking submissions (... Read More
Paul D. Webb, Senior Vice President, Marketing & Business Development, recently authored an article on ABA Resolution 113 for the National Law Review. The piece is titled "ABA Resolution 113: Why Your Law Firm Needs to Diversify." ABA Resolution 113 calls for providers of legal services “…to expand and create opportunities at all levels of responsibility for diverse attorneys, and … assist in the facilitation of opportunities for diverse... Read More
Vivian Hood, CEO/Owner, Public Relations, will be speaking as a panelist for the webinar "What Every Managing Partner Needs to Know about Lawyer Rankings, Listings and Directories: How to Make Sense of It All and Achieve Maximum ROI."
Jaffe, the legal industry’s full-service marketing, PR and branding agency, is pleased to announce that Michelle McCormick has joined the agency as Senior Vice President, Public Relations. Michelle, who most recently served as the communications director at Bracewell LLP, is based in Houston.
“Michelle’s extensive and... Read More
Jaffe's Director of Digital Strategies, Melanie Trudeau, recently authored an article on how lawyers can tap into the power of LinkedIn to drive business development. The article, which is titled "Using LinkedIn as a Powerful Business Development Tool," was published in the June issue of ALM's Marketing the Law Firm.