August 28, 2015

Oftentimes when a client decides to walk away from a law firm, it does so without providing much useful feedback.

However, if law firms want to reduce their rate of attrition and retain clients for the long-term, they should strive to understand just why dissatisfied customers choose to go with a competitor. This best practice is highlighted in an article published in Law360 on Aug. 27. Titled, "Why You're Losing Business to Other... Read More

August 11, 2015

Summer has a reputation for being a slow period for much of the working world, which makes it an ideal time for law firms to concentrate on advancing their brands and building their businesses. 

Vice President of Public Relations Carlos Arcos recently published an article in the National Law Review that provides lawyers and legal marketers with a set of strategies they can implement to help gain a little extra publicity during the... Read More

August 3, 2015

In the August issue of ALM's Marketing the Law Firm newsletter, Vivian Hood, Jaffe's President of Public Relations, wrote an article for the publication's "Media & Communications" section titled "Five PR Obstacles: How to Overcome Them."

The piece identifies five of the most common PR challenges that law firms and lawyers face, including managing the consequences of receiving bad reviews online, trying to get traction for a firm-... Read More

August 3, 2015

Law firms have jumped on the social media bandwagon, and with good reason. Online networks like LinkedIn and Twitter give legal professionals unprecedented reach and influence at no cost other than the time they are willing to invest. However, while social media offers significant benefits, it also comes with significant risks.

Law360 recently wrote about the risks associated with social media in an article published on July 31 titled... Read More

July 31, 2015

As more law firms realize the value of social media, attorneys and legal marketers are in search of guidance on how to improve their use of digital tools to drive industry connections, media relationships and firm revenue.

On Aug. 5, from noon to 1:30 CDT, Jaffe’s Vivian Hood, President of Public Relations, will lead a dynamic discussion before the LMA New Orleans/Baton Rouge... Read More

July 22, 2015

Jaffe, the legal industry's marketing and PR agency, released its first-ever "Survey of the Legal Community's Device Preferences."

The survey provides a snapshot of how those within the legal industry - with a concentration on legal marketers - interact with digital information. Specifically, the survey focuses on the types of devices individuals use to access and engage with various online tools. The results reflect an increasing... Read More

July 13, 2015

Jaffe's Digital Strategist, Melanie Trudeau, recently authored an article for the National Law Review on how lawyers and legal marketers can execute strategies to increase the readership of firm-developed content. In her article, which published on July 9 and is titled "Legal Bloggers: Strategies for Increasing Readership," Mel provides best practices across a number of areas that... Read More

July 13, 2015

Jaffe's Content Strategist, Keith Ecker, spoke before an audience of lawyers and legal marketers at the July 2 meeting of the LMA Midwest chapter. Keith, who co-presented alongside the National Law Review's Managing Director, Jennifer Schaller, discussed the steps legal marketers should take in order to incorporate storytelling into their marketing strategy. Specifically, he urged the... Read More

June 11, 2015

For many, the prospect of networking at an industry event instills feelings of angst and frustration. Some are intimidated at the thought of mingling among strangers, while others view it as a fruitless endeavor. But for lawyers, whose occupations depend on making meaningful personal connections, networking is critical business development tool. Fortunately, there are clear and concrete takeaways that attorneys can employ to maximize the... Read More