Google has rolled out its long-anticipated update to its search algorithm, and experts are saying it will have a major affect on all websites. The update is being called "Mobilegeddon," both because of the sheer magnitude of the update's impact and because it gives preference to websites that are mobile friendly while deprioritizing sites that are not. The changes come at a time when mobile website traffic has eclipsed desktop traffic for the... Read More
For the third year in a row, the Legal Marketing Association (LMA) has recognized Jaffe with a “Your Honor Award,” the legal marketing industry’s most prestigious honor. The agency received second place in the category of “Promotional/Collateral Materials – Newsletter or Alerts” for its collaboration with Chicago-based law firm Freeborn & Peters LLP. Jaffe previously won an honorable... Read More
The legal industry is undergoing tremendous change, from generational hand-offs to new technologies to changing client expectations. How can law firms navigate this rough terrain to ensure their continued success?
In an article published on April 7 in The National Law Review, Terry M. Isner provides lawyers and legal marketers with a comprehensive primer on what law firms can do to stay ahead of their competitors. Titled "Time to... Read More
Lawyers are trained to not make mistakes. So it came as a shock to many when Sidley Austin LLP missed an important deadline that cost its client a $40 million appeal. Still, these things happen, and whether the firm's reputation sinks along with the blunder depends on its ability to respond to a crisis.
Law360 recently wrote on this topic in its article, "5 Tips for Surviving a Massive Legal Blunder." The article quotes Jaffe's... Read More
Law firm Quinn Emanuel Urquhart & Sullivan LLP just changed the entire business development game by announcing that the firm rolled out a new bonus structure that requires associates to complete marketing projects. This raises the question whether other law firms will begin following suit by tasking their associates to handle more of the business development responsibilities. Should this happen, associates will need to brush up on their... Read More
The ‘Best of The National Law Journal’ once again recognizes Jaffe as an industry leader
The 4th Annual “Best of The National Law Journal” results are in, and Jaffe once again ranked as one of the top consultants to the legal industry. The full-service legal marketing and PR agency placed second in the category of “Public Relations for Law Firms” and third in “Legal Marketing &... Read More
Law firm clients are increasingly challenging their legal service providers to find innovative ways to reduce their fees. While many law firms have made attempts to incorporate such cost-saving measures as alternative-fee arrangements, there are a number of other creative tactics law firms can take to reduce expenses to drive down the cost of legal services.
Terry M. Isner, President of Marketing & Business Development, recently... Read More
As many law firms face a generational hand-off, firm management is attempting to figure out the most effective and least disruptive method to shift power. One of the top-of-mind concerns during such shifts is ensuring a smooth transition for clients. Sue Remley, Senior Vice President of Marketing & Business Development, recently spoke with Law360 about how law firms can best manage this change in leadership for their clients. Her comments... Read More
Building a highly effective, talented and collaborative team is one of the greatest management challenges. For law firms with multiple offices and limited marketing resources, finding and retaining talent requires creativity, persistence and dedication. What's more, firm leaders are increasingly turning to their marketing department to lead the charge on enterprise-wide (and often unprecedented) initiatives, which presents both unique... Read More