May 16, 2016

One of the hottest topics among law firm marketers is the growing generation gap between older attorneys and young millennials.

Aside from the obvious age difference, there are important variances in values between the two groups that have created tension within many law firm environments. Terry M. Isner, President, Marketing and Business Development, recently spoke with Legal... Read More

May 12, 2016

Terry M. Isner, President, Marketing & Business Development, was recently interviewed by Passle, a company that produces a content marketing platform and operates an industry-related blog.

In his interview, Terry talks about the importance of bringing his whole self to work as both a business strategist and an artist. He also provides his thoughts on how law firms can embark on a rebranding exercise and why all lawyers should be on... Read More

May 12, 2016

There are many pieces that go into making a law firm merger successful, but one of the most overlooked functions is public relations.

Senior Vice President of PR Kathy O'Brien recently wrote about the steps that legal marketers and PR professionals should take when their law firm embarks on a merger. The piece is titled "The Urge to Merge: A Marketer's Checklist," and it... Read More

May 3, 2016

A content marketing strategy is an essential element of any law firm marketing program. However, many firms neglect to apply a strategy that actually moves the bottom line. In addition, running a successful content program requires significant time investment as well as editorial knowledge that many law firm marketing departments do not have in-house.

While there has been significant content-related guidance provided to law firms, most... Read More

April 29, 2016
Joi Scardo, Senior Strategist of Marketing and Business Development, recently published an article providing tips to help law firm leadership and legal marketers make client service a priority. The piece, which is titled "Seven Ways for Law Firms to Improve Client Service," was published in the May issue of ALM's Marketing the Law Firm.    To read the full article... Read More
April 15, 2016

A recent Law360 article, titled "5 Ways Law Firms Waste Money on Biz Development," explored the various ways in which law firms squander opportunities to improve their sales activity.

The list of offending actions includes sticking to the status quo, lacking a plan, lack of accountability, lack of personality and pressure to make all attorneys rainmakers. Jaffe's Sue Remley,... Read More

April 13, 2016

As technology advances, it also advances the way we do business. That is quickly affecting law firms and the provision of legal services in both minor and significant ways.

In a recent article published in the National Law Review, Jaffe's own Randy Labuzinski, Vice President of Public Relations, describes a new kind of law firm model that removes the physical firm altogether. Known as a "cloud-based" or "virtual" law firm, this model... Read More

March 23, 2016

Terry M. Isner, President of Marketing and Business Development, recently published an article on branding best practices in the National Law Review.

Titled, "Discovering Your Remarkable Law Firm Brand," the article details how law firms can identify a unique brand that is authentic and effective and which can be used across multiple marketing channels to engage key audience... Read More

March 2, 2016

Terry M. Isner, President of Marketing & Business Development, and Keith Ecker, Content Strategist, co-authored an article for the January/February issue of Administrator's Advatnage, the official publication of the greater Chicago chapter of the Association of Legal Administrators (ALA). Titled "From... Read More

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