As more law firms realize the value of social media, attorneys and legal marketers are in search of guidance on how to improve their use of digital tools to drive industry connections, media relationships and firm revenue.
Jaffe, the legal industry's marketing and PR agency, released its first-ever "Survey of the Legal Community's Device Preferences."
The survey provides a snapshot of how those within the legal industry - with a concentration on legal marketers - interact with digital information. Specifically, the survey focuses on the types of devices individuals use to access and engage with various online tools. The results reflect an increasing... Read More
Jaffe's Digital Strategist, Melanie Trudeau, recently authored an article for the National Law Review on how lawyers and legal marketers can execute strategies to increase the readership of firm-developed content. In her article, which published on July 9 and is titled "Legal Bloggers: Strategies for Increasing Readership," Mel provides best practices across a number of areas that... Read More
Jaffe's Content Strategist, Keith Ecker, spoke before an audience of lawyers and legal marketers at the July 2 meeting of the LMA Midwest chapter. Keith, who co-presented alongside the National Law Review's Managing Director, Jennifer Schaller, discussed the steps legal marketers should take in order to incorporate storytelling into their marketing strategy. Specifically, he urged the... Read More
For many, the prospect of networking at an industry event instills feelings of angst and frustration. Some are intimidated at the thought of mingling among strangers, while others view it as a fruitless endeavor. But for lawyers, whose occupations depend on making meaningful personal connections, networking is critical business development tool. Fortunately, there are clear and concrete takeaways that attorneys can employ to maximize the... Read More
There's no denying that social media harnesses the potential to be a game-changer for legal marketers. But lawyer skepticism, an inability to commit and a lack of creative thinking are minimizing the potential ROI for many law firms. Terry M. Isner, President of Marketing & Business Development, recently authored an article for ALM's Marketing the Law Firm on how law firms can start rethinking their use of social media to maximize the... Read More
Law firms that neglect their smaller clients could be making a bad business decision, according to a recent article published by Law360. The report, which appeared on May 29, highlights how some larger law firms are actively cutting smaller clients loose in order to focus on the bigger opportunities. The initiative is part of an effort for law firms to run themselves similarly to any other business, a fairly new innovation in the legal... Read More
In a business environment in which law firms are seeking to scale back unnecessary expenses, law firm managers and legal marketers need to be judicious when executing marketing tactics. Of prime importance is ensuring that the return on the investment of time and dollars spent is equitable. Unfortunately, there are certain strategies that just don't pay out the way that some law firms would hope.
Sue Remley, Senior Vice President of... Read More
Jaffe President of Marketing & Business Development, Terry M. Isner, is co-leading a ThinkTank Live! session on social media before several Texas Legal Marketing Association (LMA) chapters. Titled "Stop Being Anti-Social: Why Hasn't the Legal Industry Embraced Social Media Like the Rest of Us?", the interactive discussion will focus on social media trends, best practices and challenges for legal marketers. Terry will be speaking at the... Read More