A recent Law360 article, titled "5 Ways Law Firms Waste Money on Biz Development," explored the various ways in which law firms squander opportunities to improve their sales activity.
The list of offending actions includes sticking to the status quo, lacking a plan, lack of accountability, lack of personality and pressure to make all attorneys rainmakers. Jaffe's Sue Remley,... Read More
As technology advances, it also advances the way we do business. That is quickly affecting law firms and the provision of legal services in both minor and significant ways.
In a recent article published in the National Law Review, Jaffe's own Randy Labuzinski, Vice President of Public Relations, describes a new kind of law firm model that removes the physical firm altogether. Known as a "cloud-based" or "virtual" law firm, this model... Read More
Terry M. Isner, President of Marketing and Business Development, recently published an article on branding best practices in the National Law Review.
Titled, "Discovering Your Remarkable Law Firm Brand," the article details how law firms can identify a unique brand that is authentic and effective and which can be used across multiple marketing channels to engage key audience... Read More
Terry M. Isner, President of Marketing & Business Development, and Keith Ecker, Content Strategist, co-authored an article for the January/February issue of Administrator's Advatnage, the official publication of the greater Chicago chapter of the Association of Legal Administrators (ALA). Titled "From... Read More
Michelle Samuels, Vice President of Public Relations, recently published an article in the National Law Review. Titled "How Has Legal Marketing Changed Since the 1980s," the piece compares insights gleaned from interviews conducted with practitioners in the 1980s to today's legal marketing best practices. While some elements of the business have remained the same, there is plenty... Read More
Terry M. Isner, President of Marketing & Business Development, was quoted in a story published in Law360 titled "5 Ways to Make More Money for Your Firm in 2016."
The article, which ran on Jan. 25, details various ways in which lawyers can increase their law firm's cashflows. Tips include increasing business development activities, pursuing unpaid invoices and finding efficient ways to use technology, among others. As Terry says... Read More
Legal publicist Stephanie Holtzman, Vice President of Public Relations, recently published an article in the National Law Review titled "The Perfect Pitch: Tips for Pitching Reporters." The article provides practical guidance to attorneys and legal PR professionals on how to best position and pitch lawyers to the media as commentators and thought leaders.
To read the full article, click... Read More
Jaffe, the legal industry’s full-service marketing and PR agency, is pleased to announce that legal marketing professional Jonathan Becks has joined the firm as Vice President of Business Development. Based in Chicago, Jonathan will develop and manage Jaffe’s strategic relationships, as well as bring added depth to Jaffe’s business development coaching and strategy consulting to law firms throughout the U.... Read More