Melanie Trudeau, Director New Business & Digital Strategies, will be moderating a panel discussion at the LMA Eastern Canada Region Conference on Tuesday, November 21, at 3:45 p.m. in Toronto. The one-day conference brings together legal marketing professionals in a rich learning environment to explore trends and best practices in legal marketing.

Melanie will be moderating the panel discussion “It’s Time to Rethink Law Firm Social Media,” which examines key changes to social media in 2017 and how law firms can integrate a social media program into their overall marketing strategy. Panelists will discuss creative and strategic ways that social media is being used outside the legal industry and how law firms can learn from companies driving innovation.

The three panelists include leaders from inside and outside the legal industry: David Perry, Manager, Content Marketing and Social Media at Fasken Martineau DuMoulin LLP; Farzana Crocco, Director, Marketing & Enrollment Management at Osgoode Professional Development, Osgoode Hall Law School at York University; and Hugh Mansfield, CEO at Mansfield Inc.

The full conference agenda can be found here: https://f.datasrvr.com/fr1/517/83526/LMAEC17_Agenda_1106.pdf.