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The top 5 publications for legal vendor PR

Published by: Keith Ecker | May 21, 2013 RSS Feed for this author.
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Whether you’re rolling out a new product or attempting to position your executives as thought leaders within the legal marketplace, leveraging the credibility and reach of the legal media can escalate your brand’s image in the eyes of key decision-makers. But with only a finite amount of time, human resources and money, only so much legal vendor PR can be done... ... Read more

Keeping your blog fresh and effective

Good web design is more important than what meets the eye

Published by: Jaffe Staff | May 10, 2013 RSS Feed for this author.
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In the world of web design, the old adage “Never judge a book by its cover” does not apply. The reality is that potential clients who are deciding whom they want to work with will judge your website by its cover, or homepage, rather. If they don’t like what they see or if they can’t tell if your services are exactly what they are looking for, they will move on to the next site – and fast! ... Read more

The top 3 differences between marketing to plaintiff’s and defense firms

Published by: Keith Ecker | Apr 25, 2013 RSS Feed for this author.
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As a legal vendor, there are two broad categories into which you can lump nearly every client: plaintiff’s firms and defense firms. While there is certainly overlap between the two, each category has its own unique client profiles, which creates significant differences in the types of services each offers and their individual revenue models.

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The game

Check out the newest video from Jaffe PR and Jaffe PR Films, which briefly highlights our firm's presence and expertise in the field of legal marketing. The film is our own humorous way of  inviting attendees to meet with our team of legal marketers at the upcoming LMA and ALA conferences. We’ll be at booth 422 at LMA April 8-10 and booth 344 at ALA April 15-17.

Increasing your PowerPoint’s lifespan with SlideShare

Published by: Keith Ecker | Mar 29, 2013 RSS Feed for this author.
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If you have never used SlideShare, I urge you to check out the site. It’s a great way to repurpose presentations you have delivered in the past and distribute them to a wider audience. After all, who wouldn’t want to get extra mileage out of a PowerPoint that you invested a significant amount of time into putting together?

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It's not luck; it's strategy. - the movie

Jaffe PR and Jaffe PR Films have proudly released the first in a series of humorous videos inviting attendees at the upcoming LMA and ALA conferences to come meet our team of legal marketers. We’ll be at booth 422 at LMA, April 8-10, and booth 344 at ALA, April 15-17.

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Due diligence before a conference

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