Keith Ecker

Content Strategist

Why I Love My Job
I’ve always had an entrepreneurial spirit. Jaffe encourages me to use that with my creativity to position our clients for success.

Professionally Speaking

As an award-winning writer, masterful storyteller and former legal editor, Keith Ecker routinely applies his unique blend of analytical and creative skills to his role as Jaffe’s law firm Content Strategist. He has more than a decade of experience in the legal industry, having worked with a mix of legal publications, corporate law firms, plaintiffs firms, legal technology vendors and legal marketing consultancies. He is a recipient of an LMA Your Honor Award, and his thought leadership has been published in PR Daily, ALM’s Marketing the Law Firm newsletter, the International Legal Technology Association’s Peer to Peer magazine and LMA Midwest’s In the Loop newsletter. He also is a member of LMA and serves as a communications co-chair for the organization’s Chicago chapter.

Keith manages Jaffe’s team of professional writing talent and provides content strategy, content editing and creative input on all of our clients’ content-related projects. He also applies his insider knowledge of the news industry to provide clients with comprehensive public relations services, garnering mentions in such national outlets as USA Today, the Wall Street Journal and the National Law Journal, among many others. He is a key member of Jaffe’s in-house marketing team and helps provide strategic direction on many of our activities, including our biweekly Newsstand publication.

Keith holds a bachelor’s in journalism from the University of Missouri-Columbia.


"Storytelling for Law Firms" 
Legal Marketing Association - Virginias Chapter, Oct. 15, 2015

 “Writing for Good Readership: Lessons in Storytelling, Thought Leadership and Common Sense”
Legal Marketing Association – Midwest Chapter, July 2, 2015

“Telling Your Story a Thousand Times Over”
Freeborn & Peters, partners retreat, October 26, 2013

“The Stories We Tell: Identifying, Writing and Leveraging Brand Narratives”
Content Jam, Columbia College Chicago, October 17, 2013

“Legal Brand Journalism: A New Era in Content Marketing”
Legal Marketing Association – Southeast Chapter, Content Marketing MiniConference, September 21, 2012

“Understanding Analytics: Turning Statistics into Strategy” 
Legal Marketing Association – St. Louis Chapter, August 9, 2012

I can help you...

  • Develop inventive content-driven campaigns.
  • Create on-brand taglines, positioning statements and marketing messages.
  • Assemble a team of skilled writers to draft marketing-related copy.
  • Connect your attorneys to key media contacts.
  • Craft effective pitches and press releases.
  • Draft attorney bios, practice group descriptions and other content.

Favorite Interests

Performing throughout Chicago, creative writing, teaching, producing my podcast, hanging out on the couch with my two Chihuahuas and my husband.

Personally Speaking

Outside of Jaffe, Keith leads a busy life as a performer and creative writer. A former student of the Second City Training Center, he is credited as one of the founders of Chicago’s booming “live lit” scene, a form that marries literature with comedy and theater. He is the creator of two of the city’s most popular storytelling showcases, Essay Fiesta and Guts & Glory, and currently produces a biweekly podcast in partnership with WBEZ called “PleasureTown.” He also mentors others in their craft as an instructor at StoryStudio Chicago and was named one of Chicago’s “25 Writers to Watch” by the Guild Literary Complex.