Michelle McCormick

Senior Vice President
Public Relations

281.975.9447
Why I Love My Job
Every day, I learn something new, which keeps me challenged by and excited about what I do.

Professionally Speaking

With eight years of experience heading the communications department of an AmLaw 200 firm, Michelle understands the challenges faced by in-house legal marketers and communicators. In her Big Law position, she grew the firm’s communications department from the ground up, focusing on leading public relations efforts in the U.S., UK and Middle East. In this capacity, she helped drive the firm’s global brand awareness and showcased its attorneys as thought leaders throughout business and industry publications. She also built a robust rankings program, created a social media presence, and launched podcasting and an app.

Michelle has the ability to view challenges from the client’s perspective, enabling her to come up with creative and effective solutions that meet each firm’s unique needs. Knowing the pressures and deadlines that in-house teams face, she concentrates on providing responsive client service to deliver results-driven public relations and social media strategies.

Michelle got into communications somewhat by accident. She started her career as a government policy analyst, building programs to meet community needs. When she had the opportunity to start creating communications materials explaining the “why,” she jumped at the chance. This led her to return to school to learn as much as she could about the communication theories she was putting into practice. Her policy roots led her to the accounting industry, where she analyzed and communicated economic trends.

Based in Houston, Michelle earned her master’s degree in public relations from the University of Houston and her bachelor’s degree from the University of Waterloo.

SPEAKING ENGAGEMENTS

“Maximizing Directory and Awards Efforts: How to Create Better Submissions, Leverage Rankings and Repurpose Matters,” panelist, LMA 2016 Annual Conference, April 13, 2016

“Real Life Applications of Social Media in Law Firms,” panelist, LMA Texas Think Tank, Nov. 7, 2014

I can help you...

  • Develop comprehensive PR strategies to build your firm’s market presence and promote your lawyers as thought leaders.
  • Develop social media programs for your firm and your lawyers.
  • Establish a comprehensive firm program for recognition and rankings.
  • Develop distribution strategies to multiply the reach of your lawyers’ thought leadership through multiple channels.
  • Provide your team with media relations and coaching sessions.

Favorite Interests

Travel, Attempting to visit every MLB ballpark, Fantasy football (and the Houston Texans), Girl Scout leader

Personally Speaking

Michelle’s glass is always half-full, and she has never met a challenge she wasn’t ready to tackle. In life, as with work, she remains level-headed when plans call for a detour, coming up with practical solutions on the spot. This ability to think on her feet has come in handy for Michelle, who describes herself as a ready camper. In fact, she is a life-long Girl Guide/Girl Scout and remains an active volunteer, leading a troop of Daisies, Brownies and Juniors, as well as serving on her community leader team.

After having grown up in Ontario, Michelle has found things are a bit different in Texas. Unlike in Canada, she doesn’t have to worry if she’ll be warm enough sleeping in a tent. However, in Texas, she does have to consider air conditioning and watch out for venomous visitors.