As a Vice President of Public Relations, Michelle specializes in raising the visibility of law firms through strategic media relations campaigns. While Michelle has worked as a public relations consultant with many of the industry's leading national and mid-sized law firms, she is best known for helping clients achieve specific goals by working with each firm to craft a customized media plan that will meet its vision of success. This approach to public relations services makes her an invaluable part of each client’s marketing team.
On behalf of her clients, Michelle conducts successful media relations campaigns for attorneys in practice areas ranging from financial services to energy law and commercial litigation to capital markets. She is creative and resourceful in developing new story ideas and angles to pitch on behalf of her clients and is constantly cultivating relationships with key editors and reporters at the media outlets her clients want to reach.
Michelle came to Jaffe from Edelman, a global public relations firm, where she spent several years in New York and Chicago working with law firms and professional services clients on the development and execution of public relations campaigns.
Entering unfamiliar territory can be intimidating, but for Michelle, it represents an exciting new challenge. She’s a sponge for knowledge whose inquisitiveness has taken her to the White House, where she served as an intern in President Clinton’s speechwriting department. While there, she saw her diligent research translated into inspiring words that the world would hear.
These days, Michelle uses her love of learning to inform our clients’ public reputation campaigns and raise their visibility in a strategic way. She also has a love of theater, the arts and creative writing that, surprisingly, comes in handy when working with lawyers and law firms. Sometimes a really offbeat or creative approach is needed to help craft an effective pitch or reach a target audience. For Michelle, when high-level strategy intersects with creativity, the result is a work of art.