Terry M. Isner

Marketing & Branding

Why I Love My Job
The fact that my job is to be innovative, creative, playfully strategic and visually hypersensitive regarding everything I do is like never having to grow up.

Professionally Speaking

As someone who is more likely to set trends than to follow them, Terry is the rare mix of business strategist and artist. A multiple LMA Your Honor Award recipient and one of LawDragon’s “100 Legal Consultants You Need to Know,” Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. He incorporates a variety of multimedia – from video to digital design to photography – to provide clients with cutting-edge tactics that break them out of the legal marketing mold and get them the visibility and branding they need to be successful in today’s competitive marketplace. A former CMO of an AmLaw 100 firm, he has a unique understanding of law firm strategy and the creative vision to provide campaigns that generate results.

Terry often draws inspiration from outside the legal industry to formulate innovative approaches to law firm marketing and PR. As one of the owners of Jaffe, he works closely with our client teams across the agency to provide input on new strategic and creative tactics and techniques that distinguish our clients from others in the industry.   


“Kenote Presentation: Highlights of the MPF Law Firm Leadership and Governance Survey”
Managing Partner Forum (MPF) – 2016 Leadership Conference, May 5, 2016

“Who Are You Really? Getting to the Heart of Your Law Firm Brand”
Legal Marketing Association – National Conference, April 12, 2016

Think Tank Live! Stop Being Anti-Social: Why Hasn’t the Legal Industry Embraced Social Media
Like the Rest of Us?

Association of Legal Administrators – Orange County Chapter, September 30, 2015

“Social Media Guide to Branding”
Legal Marketing Association - Southeast Conference, Atlanta, September 16, 2015

“Stop Being Anti-Social: Why Hasn't the Legal Industry Embraced Social Media Like the Rest of Us?”
Legal Marketing Association – Texas Chapters: Houston, Austin & San Antonio and Dallas, May 12-14, 2015

“Latest trends in Marketing & Business Development”
Managing Partner Forum (MPF) – 2015 Leadership Conference, May 7, 2015

“It's All about Storytelling”
Managing Partner Forum (MPF) – 2015 Leadership Conference, May 7, 2015

“Advancing Communication: The Story of the Value” Panelist
Legal Marketing Association – National Conference, April 14, 2015

“Branding Your IP Firm” Panelist
Association of Intellectual Property Firms – Washington, DC, September 30, 2014

Importance of Social Media in Law Firms” Panelist
Association of Legal Administrators – Orange County Chapter, September 24, 2014

Best Marketing Practices for Attorneys Using Social Media, Content Marketing and Digital Media
JAMS, Inc., September 17, 2014

What Are Today’s Firms Doing, and What Say the Experts?” Panelist
Managing Partner Forum (MPF) 2014 Leadership Conference, May 8, 2014

The Best Practices and Sharpest Insights from the Midwest Your Honor Awards” Moderator
Legal Marketing Association - Midwest Chapter, Chicago, March 18, 2014

Understanding Analytics: Turning Statistics into Strategy
Legal Marketing Association - Virginia Chapter, 2012

I can help you...

  • Identify your firm’s current market position
  • Develop a comprehensive law firm marketing plan
  • Develop award-winning creative strategies and campaigns
  • Create custom metrics to measure success

Favorite Interests

Scuba diving, surfing, painting, traveling, watching my three daughters become their own individuals, gardening, and sharing our beach town with my husband, our friends and family.

Personally Speaking

When he’s not lending his ingenuity to client campaigns and leading Jaffe through the changing legal marketing environment, Terry can often be found at his easel, bringing a different kind of vision to life. Through his years of experience as a painter, he has honed his ability to communicate even the most complex and abstract ideas visually. It is this same artistic eye that gives Terry an inventive perspective on legal marketing.

He also is an avid waterman and enjoys scuba diving, riding the waves and paddle-boarding near his home in the oceanfront community of Rehoboth Beach, DE. It is in the water where creative inspiration often strikes Terry. He also enjoys giving back by supporting charitable causes such as CAMP Rehoboth, the Special Olympics, HeART of the Community and the American Heart Association.