Law Firm Positioning & Brand Development

Every law firm positions itself as the best, the most experienced and the most client-focused. So how do you substantively separate yourself from the pack and prove to your prospects that you are the firm of choice? The answer is branding.

A law firm brand is the sum of many parts, including the firm’s core values, its culture, its visual aesthetic, and the tone and voice of its content. Brands are not contrived. They are an organic outgrowth of the spirit of the firm and serve as a powerful, unspoken promise to prospects and clients. Jaffe uses an in-depth discovery process to assess your law firm’s brand, noting core competencies, key differentiators, internal culture and client perceptions, to develop a comprehensive branding and positioning strategy that resonates inside and outside your law firm. We then marry the skills of our award-winning creative, marketing and content development  teams to tell your authentic story through captivating, multichannel campaigns that resonate deeply with your target audience.

What Jaffe can do for you:

  • Conduct a comprehensive brand and positioning assessment.
  • Develop a custom brand identity and creative strategy.
  • Design style guides and law firm logos.
  • Draft creative messaging and copy for branded materials.

Jaffe uses an in-depth discovery process to assess your law firm’s brand.

Law Firm Brand Message Development

A law firm brand is only as effective as your ability to express it. The challenge is that, oftentimes, brands are assortments of ideas and concepts that do not easily lend themselves to words and phrases. Jaffe’s content development team works with clients to distill complex brand concepts into taglines and messaging statements.

Our goal is to match your firm’s core values with original, memorable phrases that deeply resonate with your target audiences. Not only do valuable assets like taglines and messaging statements concisely express the identity and value of the firm, they also can serve as the foundation for future marketing campaigns, website redesigns, and other large- and small-scale marketing initiatives.

What Jaffe can do for you:

  • Develop messaging concepts based on your firm’s brand identity.
  • Write taglines that complement your law firm’s logo.
  • Develop messaging statements for multichannel marketing.
  • Provide strategic insights on how to leverage messaging effectively.

Our goal is to match your firm’s core values with original, memorable phrases that deeply resonate with your target audiences.

Law Firm Logos

If you want your law firm to be iconic, then you need a memorable visual identity to represent your firm’s brand. Law firm logos are a unique visual asset that can be used ubiquitously throughout your firm’s marketing channels to foster greater audience awareness and brand loyalty. Jaffe’s creative team of marketing strategists and designers works with law firms to capture their values and culture in a creative image that breaks through the marketing clutter of today’s legal industry. Our goal is to provide you with a unique look that will make your firm instantly recognizable among your competitors.

What Jaffe can do for you:

  • Design an eye-catching law firm logo that captures your brand’s ethos.
  • Develop a multichannel brand identity for print and digital.
  • Manage production of all logo-related print collateral.
  • Provide strategic insights to help you use your logo effectively.

Law firm logos are a visual asset that can be used throughout your firm’s marketing channels to foster awareness and brand loyalty.

Law Firm Letterhead & Business Card Design

First impressions are everything, especially in the world of professional services. Prospects and clients are quick to form opinions, which is why it is imperative that your branded office stationery and business cards reflect the quality and culture of your law firm. Jaffe’s team of marketing strategists and designers can help you put your best foot forward by developing business cards and letterhead that capture the sophistication and uniqueness of your firm’s brand identity. We handle all aspects of the production process, from concept to design to printing, eliminating the time-consuming task of managing multiple vendors. From traditional stationery designs to innovative layouts, Jaffe can make sure your business cards and letterhead stand out from the stack. 

What Jaffe can do for you:

  • Develop strategic design concepts for business cards and letterhead.
  • Design collateral that aligns with your law firm’s brand.
  • Manage business card and letterhead printing needs.
  • Create digital versions of business cards and letterhead.

It is imperative that your branded office stationery and business cards reflect the quality and culture of your law firm.

Law Firm Style Guide Development

Consistency is key if you want to get the most value out of your brand. For law firms to truly own their identities, they need to establish internal guidelines that set the criteria for using brand elements such as law firm logos, color schemes and messaging. Otherwise, if lawyers and staff members are operating under differing parameters, you risk muddling the firm’s overall image. Jaffe can help you maintain consistency by developing a comprehensive law firm style guide to dictate the implementation of your unique brand elements. We work to understand what sets your brand apart from the competition and create easy-to-follow guidelines that ensure your diverse audiences all perceive the same brand elements.

What Jaffe can do for you:

  • Identify the unique elements that set your brand apart.
  • Develop guidelines that dictate the use of your brand elements.
  • Advise on branding best practices.
  • Train attorneys and staff in how to follow firm guidelines.