Hybrid Legal Marketing Department

Hybrid Legal Marketing Department

Because successful marketing requires an ongoing commitment, it’s necessary for a firm to have the right people driving the process. Jaffe PR can determine the departmental structure that will best suit your firm’s needs and ensure that your marketing, business development, and public relations efforts – your public reputation management system – are organized to support broader revenue growth initiatives, business strategies and financial goals.  

As an alternative to traditional staffing, we can partner with a firm in a Hybrid Marketing Department (HMD) – a joint in-house and outsource marketing arrangement – in which your Jaffe PR team will support all of your efforts, from law firm media relations to your Web presence and digital marketing strategies. We can provide monthly management and budget reporting, and assist you in finding, hiring, and training any necessary in-house marketing professionals.

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