Law Firm Branding and Positioning
The combination of exacting details and the creative process, law firm branding and positioning is where your marketing strategy begins to take shape. More than a logo or tagline, these messages originate from what the firm thinks about itself, as well as how clients, prospects, and others within your target audience view the firm. Law firm brand management is the core of your Public Reputation and a source of pride to be shared with both external and internal audiences.
Jaffe PR builds powerful law firm brand identities by uncovering your firm’s unique attributes, developing creative approaches, and using research to define and validate your positioning. We combine the talents of our Marketing Consultants and Creative Services Specialists to construct images and messages that will not only resonate with your clients and prospects, but will also set you apart in the marketplace.