Law Firm Marketing Research
Jaffe PR’s law firm market research capabilities give you the information required to support and execute decisions pertaining to firm growth, new and expanded practice groups, new offices, or a merger or acquisition. Market research for attorneys must also consider external opportunities and threats, burgeoning and shrinking industries, and greater pressure on billing rates and fee structures. From an evaluation of your revenue channels, to financial drivers, to in-depth exploration of your target markets and targeted growth opportunities, we can give you the insight you need to act.
Similarly, our competitive intelligence strengths will help you gauge your relationships with clients and prospects relative to other firms vying for their business. We’ll compare your financials to similarly situated firms and analyze the activities and predicted strategies of competitors to help you hone your marketing and defensive marketing efforts.