Legal Marketing Strategy & Planning
Legal marketing is not an activity, but a process requiring thoughtful preparation and implementation. Your legal marketing plan should be a part of your larger public reputation management plan, detailing the specific services you provide, the value proposition you want to convey, the types of clients you should target, and the actions necessary to reach them.
Our legal marketing planning process involves defining the firm’s business goals as well as thoroughly analyzing its organizational structure and financial performance, with an eye toward increasing firm revenues. Jaffe PR sees the big picture and goes beyond a firm’s business operations focus to provide direction and structure to support long-term growth.
Developing a strategy is the first step for effective legal marketing. We research and determine the firm’s position, vision for the future, required tactics, organizational improvements, timelines, specific objectives, and metrics for measuring success. We then create easy-to-implement activities designed to reach your target audiences, and offer assistance in monitoring the return and results from each initiative.