Crisis PR and Law Firm Reputation Management
If a firm is experiencing a crisis or a vulnerable situation that could potentially harm its public reputation, Jaffe confidentially positions it to achieve the best result despite the scenario. We have counseled law firms on crises and provided law firm crisis communications strategies for situations ranging from practice group defections to embezzlement, from severe layoffs and office closings to lawsuits against the firm. From message development to media training, to internal communications, media statements and story tracking, we advise and help protect clients from damaging their public reputations. What’s more, we can help restore a law firm’s online public reputation by using law firm defensive search engine optimization, lowering negative search engine results and positioning more favorable news toward the top of the pages. See our Law Firm Crisis Communications Case Study.