Law Firm PR Campaigns
Whether ongoing or project-based, law firm PR campaigns consist of a smart mixture of public reputation tactics: expert commentary, speaking engagements, blogs, bylined article placements, legal rankings, search engine results, social media networking, and content marketing initiatives. By participating in a blend of these law firm PR campaign tactics, your law firm effectively layers its positive exposure, and over time, moves up the public reputation curve. Implementing one piece of a PR campaign on its own won’t be nearly as effective, and randomly jumping in and out of publicity won’t yield long-term recognition.
We’ll work with you to identify the tactics that will work best for your law firm, your lawyers and your budget. With over 30 years of experience in this niche industry of law firm PR, we have the knowledge and expertise that enables us to get to work right away and deliver powerful results. Jaffe PR develops law firm PR campaigns from strategy, through execution, to measurement and adjustments.