Law Firm PR Planning
Legal PR planning works best when the right messages flow directly from a firm's strategic and business goals. If PR and media relations are part of your law firm’s marketing mix (and they should be), we recommend that you spend some quality time determining a comprehensive PR strategy, rather than conducting random acts of PR. Law firm PR planning ensures that the practices, attorneys, or initiatives that are most important to the firm are those that are receiving the most media attention. We will identify your firm’s business objectives and develop a law firm PR plan that mixes tactics and shows metrics, in order to help you move up the public reputation curve.