Legal Industry Media Resources
Jaffe PR Legal Industry Media Resources
President and CEO of Jaffe PR for the past 30 years plus, Jay M. Jaffe is widely known in the legal industry as an innovator of legal industry media services and a proponent of the critical importance of a law firm’s Public Reputation. He is a driving force in the profession, pushing the creative and technology envelope every step of the way, and encouraging law firms to take advantage of all of today’s Public Reputation tools. “Aggressive, effective law firm public relations is not for the faint of heart,” says Jay. Audiences who have heard him speak in the U.S., Canada, and Europe know his message well: law firms, like the innovative businesses they represent, must be prepared to take bold steps if they want to achieve differentiation of their practices and prosper in today’s highly competitive, global marketplace. Though he never counsels risky steps, he does urge clients to think in ways that are distinctly new to most top professional firms. "You don't survive in this competitive environment by fiddling around the edges."
- Legal crisis communications
- Law firm digital media tools
- High-profile law firm media training
- Law firm business development
- High-level law firm Public Reputation strategist to global law firms for over 30 years
- Named to the "100 Legal Consultants You Need to Know" list by Lawdragon
- Award-winning print and broadcast journalist
- Former spokesperson for the Ethics Committee of the U.S. House of Representatives
Well recognized as a creative leader in the legal industry, Terry is the rare mix of business strategist and artist. He has a unique understanding of law firm strategy, the experience and skill to increase ROI, and the creative vision to provide campaigns that show results.
- Law firm creative strategy
- Law firm website development
- Law firm brand identity
- Law firm advertising
- 30 years of award-winning creative development
- Named to the "100 Legal Consultants You Need to Know" list by Lawdragon
- Creative Director for Howrey and CMO for Patton Boggs
Jason develops law firm Public Reputation programs that address law firms’ business objectives. He is also a trusted advisor for firms seeking legal crisis communications strategy for matters ranging from economic issues impacting the legal industry, to situations involving high-profile law firm clients.
- Law firm media relations
- Law firm crisis communications strategy
- Legal marketing planning
- Advisor to AmLaw 100 and small and mid-sized law firms on Public Reputation management
- Advisor to many law firms and high-profile or celebrity law firm clients on crisis communications strategy
- Has secured numerous national and local legal and business awards and rankings for law firms and their attorneys
With more than 20 years of experience as a legal industry media services marketer, Sue advises lawyers and law firms on high-stakes strategic initiatives such as firm governance, firm profitability, law firm merger planning and dissolutions, law firm business development and legal marketing planning. Her strong suit is business development strategy and implementation – working with lawyers to increase business and marketing ROI.
- Attorney marketing and law firm business development
- Law firm change management
- Law firm brand identity
- Law firm branding
- Named to the "100 Legal Consultants You Need to Know" list by Lawdragon
- Founding Member & Past President of the LMA - Virginias Chapter