Law Firm Public Reputation Management
Law firm public reputation encompasses all of the promotional work a law firm needs to do, in various combinations, to sustain a reputation and build more business.
It is the blend of law firm public relations disciplines, including: Legal Brand Journalism™, advertising, media relations, face to face and social networking, optimized content, websites, online marketing, crisis communications, legal rankings, speaking engagements, strategic planning and brand recognition now being recognized as law firm public reputation management.
Building a solid reputation involves more relationships with more constituents than ever before. A law firm’s audiences now span much wider than ever before: prospects, clients, referral sources, laterals, employees, bloggers, journalists, rankings publishers, event organizers and more.