Law Firm Marketing Strategy & Planning

You know where you want to go, but you’re not sure how to get there. You need a road map — one that can propel you beyond today’s challenges and accelerate you toward the future. Jaffe’s legal marketing consultants are your firm’s on-call creative strategy think tank. Whether you have a pressing project, need day-to-day assistance or wish to beef up your law firm marketing department with outside expertise, we can help you elevate your firm to the height of its potential. We conduct law firm market research to identify where you stand in respect to your top competitors. We establish defined goals to break down initiatives into manageable steps that encourage short- and long-term results. We provide implementation services and develop metrics that emphasize measureable success, so you can easily benchmark your firm’s ongoing progress. We also can provide guidance on the patchwork of bar ethics rules to help ensure your collateral is in compliance.

What Jaffe can do for you:

  • Identify your law firm’s current market position
  • Conduct competitive analysis
  • Define your law firm’s marketing goals
  • Develop and execute steps to achieve success
  • Create custom metrics to measure progress

Jaffe can determine your firm’s strengths
and opportunities for improvement.

Law Firm Branding & Positioning

The legal industry is not for the faint of heart. Competition is fierce, as aggressive firms and ambitious attorneys fight to increase their slice of the market. How do you separate yourself from the pack and command the attention you deserve? The answer is in your brand.

Your law firm brand is more than a logo or color scheme. It is a statement of values that boldly asserts who you are, what you stand for and what commitments you make to each client who engages you. Jaffe uses an in-depth vetting process to assess your law firm’s core competencies, key differentiators and internal culture to develop a comprehensive branding strategy that resonates inside and outside your firm. By marrying the skills of our award-winning Creative and Content Development teams, we breathe life into your law firm’s branding strategy through contemporary designs and compelling copy that tell your story.

What Jaffe can do for you:

  • Assess your unique law firm identity
  • Conduct competitive analysis
  • Develop comprehensive branding strategies

Let Jaffe design and draft branded
collateral for your firm.

Law Firm Digital Marketing

Technology puts the world at your fingertips, so it’s time to stop holding digital marketing at arm’s length. Increase your reach by developing and embracing your firm’s online identity to create captivating digital collateral. Working in a tech-driven virtual environment, Jaffe combines the brainpower of its Creative, Content and Digital consultants to deliver Web-based materials that strike a balance between messaging, design and user experience. By harnessing the power of data analytics, we can audit your law firm website, SEO strategies, e-marketing campaigns and other digital media to draft a law firm Internet marketing game plan that outlines where you are, where you need to go and how to get there.

What Jaffe can do for you:

  • Assist in interpreting site and e-mail marketing data
  • Establish defined, measurable goals
  • Consult on website, e-marketing and SEO improvements
  • Develop strategies and collateral derived from digital audit results