Law Firm Marketing Strategy & Planning

You know where you want to go, but you’re not sure how to get there. You need a road map — one that can propel you beyond today’s challenges and accelerate you toward the future. Jaffe’s legal marketing consultants are your firm’s on-call creative strategy think tank. Whether you have a pressing project, need day-to-day assistance or wish to beef up your law firm marketing department with outside expertise, we can help you elevate your firm to the height of its potential. We conduct law firm market research to identify where you stand in respect to your top competitors. We establish defined goals to break down initiatives into manageable steps that encourage short- and long-term results. We provide implementation services and develop metrics that emphasize measureable success, so you can easily benchmark your firm’s ongoing progress. We also can provide guidance on the patchwork of bar ethics rules to help ensure your collateral is in compliance.

What Jaffe can do for you:

  • Identify your law firm’s current market position.
  • Conduct competitive analysis.
  • Define your law firm’s marketing goals.
  • Develop and execute steps to achieve success.
  • Create custom metrics to measure progress.

Jaffe can determine your firm’s strengths
and opportunities for improvement.

Market Research & Competitive Analysis

If information is power, then a law firm that understands its market, its clients and its competitors is unstoppable. Jaffe’s experienced marketing consultants – many of whom have held CMO-level positions at law firms – can help you stay ahead of the ever-changing legal industry by providing strategic insights and action steps to chart a course for your success. We regularly conduct a variety of market audits and analyses to provide lawyers clarity for key business goals, including geographic expansion, new service development, client retention, targeting potential clients and revenue growth.

Our market research services in this area include qualitative and quantitative analysis– to help you understand your opportunities and challenges; client research – to gain insights into what motivates attrition and retention; and competitor analysis – to gauge where your competition stands and how you can remain ahead.

What Jaffe can do for you:

  • Identify your law firm’s opportunities and challenges.
  • Provide clarity for your law firm’s marketing goals.
  • Conduct competitive research.
  • Develop client acquisition and retention strategies.
  • Create custom metrics to measure progress.

Jaffe can help you stay ahead of the ever-changing legal industry.

Law Firm Digital Marketing

Technology puts the world at your fingertips, so it’s time to stop holding digital marketing at arm’s length. Increase your reach by developing and embracing your firm’s online identity to create captivating digital collateral. Working in a tech-driven virtual environment, Jaffe combines the brainpower of its Creative, Content and Digital consultants to deliver Web-based materials that strike a balance between messaging, design and user experience. By harnessing the power of data analytics, we can audit your law firm websiteSEO strategiese-marketing campaigns and other digital media to draft a law firm Internet marketing game plan that outlines where you are, where you need to go and how to get there.

What Jaffe can do for you:

  • Assist in interpreting site and e-mail marketing data.
  • Establish defined, measurable goals.
  • Consult on website, e-marketing and SEO improvements.
  • Develop strategies and collateral derived from digital audit results.

Increase your reach by developing and embracing your firm’s online identity by creating captivating digital collateral.

Legal Advertising

Law firm advertising has transformed over the last decade. While print display ads are still an effective means of reaching a target audience, digital and social media advertising opportunities have exploded. The most effective legal marketers know that an ad portfolio that strategically takes advantage of multiple platforms has a much greater impact on ROI than a campaign that focuses solely on one format.

Jaffe’s team of creative, content, media, digital and strategy experts converge their talents to assist clients from the start of the ad process to the finish. We begin by developing a comprehensive messaging, placement and design strategy. We then create concepts that hit the mark to deliver attention-grabbing, cross-platform advertising campaigns so your audience – no matter where they are – receives a consistent message that spurs action.

What Jaffe can do for you:

  • Create concepts that position the firm strategically.
  • Develop creative campaigns that break through the clutter.
  • Design attention-grabbing print, digital and social media visuals.
  • Write on-brand messaging that inspires action.
  • Identify optimal ad placement opportunities across multiple platforms.

We create concepts that hit the mark to deliver attention-grabbing, cross-platform advertising campaigns.

Law Firm Brochures and Print Materials

We all crave that sense of touch, and print materials lend an unparalleled personal quality to your marketing collateral. That’s why firms have long relied on law firm brochures, printed newsletters, invitations and announcements, folders, and fliers to help spread their messages.

Jaffe’s team of creative strategists, designers and copywriters artfully develop strategies and concepts that incorporate your branded visuals and key messages to create printed deliverables that demand attention. Our work combines visionary art direction with professional execution to ensure your materials stand out and resonate with your recipients. 

What Jaffe can do for you:

  • Develop concepts that position the firm strategically.
  • Create engaging designs and layouts for all materials.
  • Write compelling copy that incorporates key messages.
  • Manage the printing and production process for your law firm.