Law Firm Media Relations

The media industry is constantly evolving to keep up with the many ways in which the public consumes news. As the times have changed, Jaffe has evolved with it, connecting our clients to national, regional, industry and legal news outlets. We incorporate the latest technologies to monitor what people are saying about you across traditional, digital and social media, and develop and execute a comprehensive media relations campaign to buoy your brand. We also provide onsite and remote media relations training to help you shine when you’re in the spotlight.

What Jaffe can do for you:

  • Develop a comprehensive media relations strategy
  • Identify relevant media opportunities to promote your firm and lawyers
  • Develop and circulate relevant pitches and press releases

Jaffe manages your brand across traditional, digital and social media.

Litigation Public Relations

Litigation is a high-stakes game for all parties involved, including the lawyers. We help law firms leverage the media opportunities that come from litigation. Our team of litigation communications professionals possesses a unique mix of PR and legal industry knowledge that we apply to help get you the attention you want. We also regularly monitor print, digital and social media so that you know what the world is saying about your case.

What Jaffe can do for you:

  • Develop a litigation PR strategy
  • Prepare litigation communications and talking points
  • Place bylined articles

Jaffe can develop and circulate relevant
pitches and press releases.

Law Firm Rankings

Did you know that there are more than 1,200 U.S. and international rankings available to law firms and attorneys? Because the process of identifying relevant law firm rankings can require a significant investment of time, few firms have the personnel available to perform this important task. Jaffe makes the law firm ranking process easier with our RankingsForLawyers™ service. Our experienced researchers work to assess strengths and goals, which they use to compare against the hundreds of ranking opportunities in our proprietary database. Need assistance with submissions? Jaffe’s qualified writers can develop submissions that stand out from the competition.

Click here to learn what our RankingsForLawyers service can do for you.

What Jaffe can do for you:

  • Assess ranking strengths and goals
  • Match attorneys with relevant ranking opportunities
  • Provide detailed reports of ranking criteria

Jaffe can help guide you in developing compelling submissions.

Law Firm Speaker Services

Nothing replaces the power of face-to-face communication. This is why speaking opportunities for attorneys should be a part of any law firm’s marketing strategy. Jaffe helps connect attorneys with relevant speaking opportunities with our LexSpeak™ service. Our researchers continuously update our expansive list of legal and industry-related events to help connect you to opportunities that will get you in front of key decision-makers and other critical audiences.

What Jaffe can do for you:

  • Identify speaking opportunities that align with your goals
  • Research speaker requirements and submission deadlines
  • Prepare compelling submissions

Jaffe can help you develop branded speaker-related templates and collateral.

Law Firm Crisis Management

When potentially damaging news threatens your law firm, Jaffe’s team of highly experienced crisis communicators is there to help. We have developed effective response strategies for all kinds of crises, from partner defections and allegations of misconduct to pending litigation. We also regularly assist our law firm clients in crisis matters. Our crisis management professionals provide media training as well as monitoring so you know where public perception stands.

What Jaffe can do for you:

  • Develop comprehensive crisis communications plan
  • Prepare and advise on internal communications protocols
  • Manage and implement a strategic media relations approach