The Jaffe name is synonymous with legal PR and marketing. Since 1978, we have been helping law firms, lawyers, legal associations and legal vendors hone their brands and grow their bottom lines with strategic and creative marketing and public relations solutions. Our team of senior consultants – all of whom work in a virtual environment – span the country, allowing us to provide services no matter where our clients are located.
What we do:
We provide a full range of marketing, branding, business development and PR solutions for the legal industry. Our law firm PR consultants work with your firm to promote attorney thought leadership to high-profile outlets and niche business publications in a variety of media. We also provide legal ranking assistance to help credential your attorneys and your firm. Our law firm branding consultants conduct brand discoveries and competitive analyses to help with market positioning and recruitment. Our website and digital strategy teams create multichannel, integrated strategies that address every aspect of your prospect’s journey while also working in conjunction with our content marketing and creative services teams to deliver high-caliber content and visuals that inform and persuade, which our social media consultants use to raise the visibility of your firm and its thought leaders. We also provide multimedia services, including video and podcasting, to help your brand and content break out from the pack. And, finally, our business development consultants work with you on a scalable basis to provide an assortment of trainings, from firmwide presentations to regularly scheduled individualized business development check-ins.
Why we are different:
As one of the first law firm marketing and PR agencies, we are trailblazers in our field and have worked directly with some of the industry’s top organizations, including the Legal Marketing Association (LMA), Marketing Partner Forum and the Managing Partner Forum. We have been honored time and again for our work, and we are recipients of LMA Your Honor Awards and special recognitions from the National Law Journal and PR Daily. Our owners are consistently named to the annual Lawdragon “Global 100 Leaders in Legal Consulting and Strategy” list.
What we do differently:
Our focus is the client. Our goal is to help you achieve success. We do this by incorporating a full arsenal of traditional and innovative marketing and PR tactics, from content marketing and website development to public relations and branding. Each service has the ability to work separately or as part of an integrated, customized, unified communications program.
In addition to our spectrum of services, we also freely provide our advice and expertise to the industry at large through our blog posts and biweekly Newsstand email. These information sources provide legal marketers and lawyers with tips and trending topics to help amp up their marketing and PR efforts.
What it’s like to work here:
Culture is the heart of every organization, and people are the heart of every culture. And our people are some of the most motivated, independent and talented publicists, marketers and strategists you’ll find working in the industry today. But while we all work hard, we know we’re more than our job titles. We are mothers, fathers, community leaders, pet owners, barrel racers, runners, actors and artists. Jaffe recognizes our employees’ rich lifestyles and celebrates their diverse interests and backgrounds. If you’re looking for a company that will both challenge and value you, reach out to us.
In 1977, the U.S. Supreme Court’s Bates decision blew the doors off the staid and stodgy traditions of law firm marketing. Jay Jaffe saw not just an opportunity, but an entire new industry. He envisioned an agency devoted exclusively to the needs of law firms and set about making it a reality. Decades later, Jaffe is still the leader in law firm marketing and PR. Although Jay passed away in 2012, many of his innovations live on, including our focus on superb client service, our unique virtual environment and our lifestyle agency culture. In 2014, three of the agency’s long-time managers assumed ownership: Vivian Hood, Terry M. Isner and Melinda A. Wheeler. The team continues the tradition of innovation and excellence, ensuring that Jaffe always stays on top of the latest technologies and trends to help our clients achieve their business goals through effective marketing and PR.