By Tom Foster, Founder, President and CEO, Foster Web Marketing

In the world of web design, the old adage “Never judge a book by its cover” does not apply.

The reality is that potential clients who are deciding whom they want to work with will judge your website by its cover, or homepage, rather. If they don’t like what they see or if they can’t tell if your services are exactly what they are looking for, they will move on to the next site – and fast!

It is imperative for any business looking to stay current to have a good web design in place. What exactly are the benefits of a web design that’s not only appealing to the eye but easy to use as well? Here’s a list of some of the top benefits of having a great-looking site.

1. A strong web design will help the overall brand of your company. Don’t think that you need a “brand”? Think again. You want to be the first thing that comes to mind when people realize that they need the services that you offer. For that to happen, you need to create a trademark of sorts, and starting with the look of your website is key. You can then take that signature look and apply it to your in-house publications, your social media sites, and your monthly newsletters and e-newsletters.

2. A good design will validate the choice of clients who are word-of-mouth referrals. When a previous client or colleague refers a client to you, you want to have a good website in place to reassure them about making their choice.

3. A well-thought-out design will let visitors know the moment your site loads that they have come to the right place. Not only will this help your bounce rate, it will also increase the chances that they will call your office, fill out a contact form or download something from your site.

4. Putting the time and effort into a good web design now will help your visitors and clients understand that your company is dedicated to staying relevant and is focused on using cutting-edge technology to help your clients get the information they need.

5. Your visitors will know that you pride yourself on client interaction – on and off the web. Part of a good web design is integrating a wealth of knowledge and different forms of communication with clients. Video, free book offerings, contact forms and live chats are just a few ways that visitors will recognize that your company thinks it’s important to stay in touch.

6. A well-designed site will emphasize the fact that you want to give your clients and the community a place to go for resources and information. The design will help illustrate that you do, and will continue to, put them first.

Tom Foster is the founder, owner, president and CEO of Foster Web Marketing and the creator of Dynamic-Self Syndication, which allows clients to manage their websites and add content and videos without having to go through a webmaster. For more about Tom, you can read his full bio or watch his bio video here. To contact Foster Web Marketing, call 888-886-0939 or visit