The Chambers USA nomination season is officially underway, which means that marketers and lawyers have their hands full with interviews and submission narratives. But in all of the work that goes into a submission, one of the most crucial elements of the submission process is one that is often treated like a checklist item rather than a strategic opportunity: the reference list.

With the first submission deadlines hitting on July 10, now is the time to focus on assembling a strong roster of references who can elevate your submission and potentially tip the scales in your favor. Whether you’re looking to improve your current ranking or be included for the first time, getting your references right is an essential part of the process.

Why Do References Matter?

Anyone who’s been involved with the Chambers process understands that researchers do more than just read submissions. They actively engage with references to get a fuller, more candid understanding of an attorney’s or firm’s capabilities. These conversations not only confirm what’s in the submission, but they also provide new insights that can strengthen or weaken your rankings position. Your submission may outline accomplishments and capabilities, but references speak to qualities like responsiveness, communication style, trustworthiness, and effectiveness.

In short, don’t just fill the list. Strategize it.

Best Practices for Assembling Chambers References

Do Your Best to Maximize Your List

We typically recommend that each individual attorney contribute at least 5-7 references for any given submission, and if you’re putting forward multiple attorneys for a single practice area, you should have no problem reaching the maximum of 30. If you only put forward a handful of references and none of them respond to the researcher’s inquiries, that’s a missed opportunity.

Diversify References When Submitting Across Sections

If you’re submitting for multiple Chambers sections, you shouldn’t copy-paste the same reference list every time. Diversifying your contacts expands the number of voices advocating for your team, minimizes the burden on any single reference, and reduces the risk of feedback fatigue (see below).

Utilize Non-Client References

It’s true that the majority of your references should be clients, but that doesn’t mean you can’t utilize other professional connections. These can include:

  • Co-counsel from another firm
  • Opposing counsel on a well-run matter
  • Third-party professionals who regularly collaborate with your team

These individuals can offer a credible, informed perspective that reinforces your team’s reputation for excellence outside of a client context.

Prioritize Substance Over Status

It might be tempting to fill your list with C-suite clients or high-powered general counsel. But at the end of the day, researchers care less about a reference’s title and more about what they can offer. Are they familiar with your team’s work? Is their feedback genuine and detailed? Do they even respond to the researcher?

If the answer to any of these questions is yes, then the in-house attorney who worked side-by-side with your attorneys on a complex matter may be a far better source than a CEO who can’t remember your name.

Secure Permission and Set Expectations

Chambers is very clear: only include references who have given their consent. This isn’t just polite, it’s also strategic.

Alerting references in advance ensures they’re expecting outreach from Chambers and can tweak any existing spam filters. You can also assure them that if they’re listed in multiple submissions, Chambers will only contact them once in a single research cycle.

Follow Up When the Time Is Right

Once Chambers assigns a researcher to your submission, the clock starts ticking. That’s your cue to:

  • Reach out to your references
  • Let them know they might be contacted soon
  • Encourage them to reply promptly and check their spam filters

A timely, personal follow-up can be the difference between a glowing review and radio silence.

Upload Early to Avoid the Reference “Cool Down”

Chambers enforces a 90-day rule: If a reference was contacted within the last three months, they won’t be contacted again. Submitting references earlier in the process gives you a better shot at having them contacted on your behalf, and less competition from other submissions.

  • A better shot at getting your references contacted
  • Less competition from other submissions for the same individuals
  • More time to correct any issues before deadlines close

The Bottom Line

Great submissions tell your story. Great references validate it.

The strongest Chambers rankings are earned not only through impressive matters, but through third-party voices that affirm your excellence. With just a few thoughtful steps (securing consent, diversifying contacts, and keeping lines of communication open), you can give researchers the information they need to recognize the value you deliver every day.

Partner with Jaffe for a comprehensive rankings strategy by reaching out to Jaffe at info@jaffepr.com.