The best lesson I have learned when it comes to the saying “content is king” is to find creative ways to repurpose content that already exists. Attorneys are continually giving presentations at conferences, events and seminars, and luckily there is a way to make sure their PowerPoint presentations are easily viewable online as well as indexed by search engines: Whenever a PowerPoint presentation is heavy in content or can break down difficult concepts in a visual way, it is the ideal type of presentation to post. 

SlideShare is an online tool where users can post presentations, documents, PDFs, and even videos and webinars. With 60 million monthly visitors and 130 million page views, it is the go-to tool for educational and professional presentations. As soon as a presentation is uploaded, there are many features an attorney can use to share this content with others.

Below are features that could be beneficial to your efforts when using SlideShare under a free account:

  1. SlideShare provides an embed code: If you have a website or blog, this is the ideal way to share your presentation(s). You can also customize the display by choosing the width/height dimensions you need to fit within your space.
  2. Social media-friendly: You can “Like,” “Tweet,” “Share,” “+1,” “Pin” and even use a shortcode for WordPress.com blogs for your presentation(s). This is an excellent way to share a presentation with attendees as a follow-up after an event or seminar.
  3. Search engine optimization: SlideShare uses a variety of ways to make sure search engines pick up the text within PowerPoint. In addition to automatically creating a presentation transcript, a user also can insert a title and description and assign a category. A keyword-rich presentation is essential!
  4. Tags: SlideShare also allows up to 20 tags, so users can filter based on these tags, similarly to a blog post.
  5. Email option: If you are looking for a way to send current or potential clients a presentation that they might find useful, the “Email” button lets you send a standard email template, which will have a link to the presentation on SlideShare. This way, they can also stumble upon any other presentations that are available to view.
  6. Search field: If you are looking for ideas while drafting a presentation, SlideShare can work in reverse, letting you thoroughly search and download presentations that are similar to your topic.

If you are ready for an upgrade, the SlideShare Pro Account offers tools to help track your success. I highly suggest this option, as the main attraction is its Analytics tool. Similar to Google Analytics, SlideShare breaks down total views (all-time), most active presentations, top-searched keywords and top 5 countries viewing your content. The most interesting tool is the “Latest Views” tool, which tracks the city and country, org/ISP, and referring URL for each time someone views a presentation.

Another benefit of a Pro account is its “Capture Leads” tool. This lets you create a form (or “Campaign”) that would appear after a user has viewed the presentation. You can create multiple campaigns, depending on the information you want to collect: essentially, a “Contact Us” form. This is a great way to build your contact list or CRM. Other Pro tools include larger uploads, private uploads, videos, meetings, content settings and profile settings.

In a legal marketing world of creating, sharing and distributing content, SlideShare is a quick way to accomplish these tasks with presentations that are already being developed by attorneys and marketing professionals. If you have any comments or questions, feel free to get in touch with me at sheenika.shah@knobbe.com.

Sheenika Shah is the Business Development website & CRM coordinator at Knobbe Martens. She combines her love of the law, technology and marketing by handling the firm’s website initiatives, social media efforts and CRM motivation. Tweet her @sheenikashah or connect with her on LinkedIn.