Case Study :

Burris Law Videos

The Ask:

Burris Law, a woman-owned intellectual property law firm with strong ties to Detroit, Michigan, wanted to tell its brand story through a series of professionally produced videos.

The Process:

Jaffe partnered with a local videographer and provided creative and narrative direction to produce four videos, using a documentary style that would set Burris Law’s content apart from the typical law firm video. Each video focused on a different aspect of the firm’s identity, from its commitment to diversity to its commitment to its clients.

The Outcome:

The videos are an invaluable asset to the firm’s marketing and business development activities. They serve as centerpieces of the firm’s newly refreshed website, attention-grabbing content in multiple formats for social media and memorable additions to business development communications.      







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