Burris Law, a woman-owned intellectual property law firm with strong ties to Detroit, Michigan, wanted to tell its brand story through a series of professionally produced videos.
Jaffe partnered with a local videographer and provided creative and narrative direction to produce four videos, using a documentary style that would set Burris Law’s content apart from the typical law firm video. Each video focused on a different aspect of the firm’s identity, from its commitment to diversity to its commitment to its clients.
The videos are an invaluable asset to the firm’s marketing and business development activities. They serve as centerpieces of the firm’s newly refreshed website, attention-grabbing content in multiple formats for social media and memorable additions to business development communications.